2nd Annual World Food & Agribusiness
Case Conference

OVERVIEW
The 2nd Annual World Food and Agribusiness Case Conference will build on last year’s success in Montreux.  The first day of the conference will focus on one important theme: how to use the empirical results of agribusiness research to write successful research and teaching agribusiness cases.  Five cases will be presented, each at a different stage of the development process.  The second day of the conference will feature six agribusiness cases.  The conference is organized according to the traditional IAMA Symposium structure: four 90 minutes sessions per day, with two coffee breaks and a lunch break.  A maximum of two cases is presented in each session, with 45 minutes allocated to each case: 20 minutes for its presentation, 5 to 10 minutes for a discussant’s feed back, and 15 to 20 minutes for open discussion.

DAY 1
Agribusiness researchers should produce academic manuscripts and quality business cases. Is this research–based case production something IAMA should facilitate, and if so, how can this be done most effectively?  What are the challenges that agribusiness researchers have experienced, what can we learn from them, what suggestions can we give them?

After a short welcome and the introduction of some practical objectives for the day (to be revisited in session four), one case will be presented in Session 1, and two cases will be presented in Sessions 2 and 3. The cases presented during Day 1 are research-based cases.  The primary aim of these sessions is to discuss the contribution of the cases and how they might be further developed to better meet the objectives of research or teaching cases, depending on the author’s objectives.

Session 4 is a discussion-based practicum designed to tackle the questions introduced at the beginning of the day, as they pertain to the five cases that will be presented.  The objective is to provide both authors/presenters and all participants useful feedback and practical examples and suggestions on how to further develop their research-based agribusiness case writing.  The presence of a large number of industry participants will lead to a robust discussion of case development.

At the end of the first day, participants will have obtained a number of practical observations and suggestions on how to develop research-based cases for both research and teaching, and how to make them more useful and relevant for the end users.

DAY 2
Six agribusiness cases will be featured in the second day of the conference.  The objective is to provide an opportunity to further the development of the cases that are presented.   These sessions will allow for an exchange between authors and conference participants, and this may lead to suggestions for modifications and extensions of the cases, and may also result in new case ideas. 

A round table and open discussion in session 8 will conclude the conference.  This is an opportunity to exchange ideas on how to further the development of the Case Conference and IAMA’s support of agribusiness case writing. 

DAY 1 – RESEARCH AND TEACHING CASES: BRIDGING THE GAP
Saturday, June 25, 2005 – Imperial Ballroom

SESSION 1 –8:30AM - 10:00AM

Welcome
Dr. Jerry Siebert Executive Vice President, IAMA (5 min)

Opening Remarks
Dr. Francesco Braga, Co-Chair, IAMA Case Conference and Editor, International Food and Agribusiness Management Review
Dr. Gregory Baker, co-Chair, IAMA Case Conference

CASE 1, Effective Food Chain Management: Multiple Case Study in the Argentinean Ovine Cheese Agribusiness: Institutional, Organizational and Technological Designs and Constraints to Adding Value
(Power Point Presentation)
Mrs. Evangelina Dulce, Buenos Aires University, Argentina
Ing. Hernan Palau, Buenos Aires University, Argentina
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Mr. Facundo Neyra, Buenos Aires University, Argentina

SESSION 2 – 10:30AM - 12:00PM

CASE 2, Effective Food Chain Management: Bioceres SA Case: Agribusiness Organizational Design: Second Order Economies Achieved after the Implementation of ISO 9001/2000
(Power Point Presentation)
Mr. Gustavo Napolitano, Buenos Aires University, Argentina
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Mr. Sebastian Senesi, Buenos Aires University, Argentina
Ing. Hernan Palau, Buenos Aires University, Argentina
Mr. Raul Perez San Martin, Buenos Aires University, Argentina

CASE 3, Effective Food Chain Management: Consorcio Pampas del Salado Case: Origin and Quality Assurance in Beef
(Power Point Presentation)
Ing. Hernan Palau, Buenos Aires University, Argentina
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Mr. Gustavo Napolitano, Buenos Aires University, Argentina
Mr. Sebastian Senesi, Buenos Aires University, Argentina

SESSION 3 – 1:30PM - 3:00PM

CASE 4, Effective Food Chain Management: Product Differentiation and Structuring of Alliances in Beef Productive Chain: The Brazilian Certified Angus Beef Case
(Power Point Presentation)
Ms. Marcia Barcellos, Universidade Federal do Rio Grande do Sul, Brazil
Ms. Gabriela Ferreira, Pontifícia Universidade Católica, Brazil
Dr. Eugenio Pedrozo, Universidade Federal do Rio Grande do Sul, Brazil

CASE 5, Effective Food Chain Management: The Horst Case: The Small and Medium Sized Food Supplier and its Relationship with the Supermarket – Transaction Costs, Conflicts and Contracts
(Power Point Presentation)
Mr. Sebastian Senesi, Buenos Aires University, Argentina
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Mr. Raul Perez San Martin, Buenos Aires University, Argentina
Ing. Hernan Palau, Buenos Aires University, Argentina

SESSION 4 – 3:00PM - 4:30PM

Day 1 Objectives, Revisited (10 min)
Team-based practicum: Each team addresses the “challenges” for a specific case and makes suggestions.  Two teams will be assigned to each case. (30 minutes)
Open discussion: The challenges and suggestions for each case are reviewed with input from the different teams. (40 minutes)
Synthesis (10 minutes)

DAY 2 – EDUCATION AND KNOWLEDGE TRANSFER AND EFFECTIVE FOOD CHAIN MANAGEMENT CASES FROM AROUND THE WORLD

Sunday, June 26, 2005 – Imperial Ballroom
The cases presented in the second day of the conference address the Education and Knowledge Transfer and Effective Food Chain Management themes.  The discussants will follow the review guidelines set forth by the IFAMR.

SESSION 5 – 8:30AM - 10:00AM

CASE 6, Education and Knowledge Transfer: Agifish Vietnam Catfish, International Trade Dispute and Market Opportunities in the Mekong Delta
Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK
Mr. Vo Tong Anh, An Giang University, Vietnam
Dr. Paul Davies, Royal Agricultural College, UK

CASE 7, Education and Knowledge Transfer: El Tecuán, A Mezcal Producer in Mexico
(Power Point Presentation)
Mr. Carlos Trejo-Pech, University of Florida, USA and School of Finance Universidad Panamericana at Guadalajara, Mexico
Mr. Luis Leduc-García, Colegio de Postgraduados Mexico, Mexico
Dr. Lisa House, University of Florida, USA
Dr. Ma. Carmen López-Reyna, Colegio de Postgraduados Mexico, Mexico

SESSION 6 – 10:30AM - 12:00PM

CASE 8, Education and Knowledge Transfer: The Value of Plains Cotton Cooperative Association
(Power Point Presentation)
Dr. Conrad Lyford, Texas Tech University, USA
Mr. James Welch, Texas Tech University, USA

CASE 9, Effective Food Chain Management: Managing the Food Chain During New Product Introduction: The Case of a High-Selenium Food Product
(Power Point Presentation)
Dr. Cheryl Wachenheim, North Dakota State University, USA

SESSION 7 – 1:30PM - 3:00PM

CASE 10, Effective Food Chain Management: Brascan: How to Capture Value in the Beef Chain
(Power Point Presentation)
Dr. Marcos Fava Neves, University of São Paulo/PENSA, Brazil
Mr. Roberto Fava Scare, University of São Paulo/PENSA, Brazil
Mrs. Raquel Carvalho Nascimento, University of São Paulo/PENSA, Brazil

CASE 11, Effective Food Chain Management: Southland Station
Dr. William Bailey, Massey University, New Zealand
Mrs. Lidia Norina, Massey University, New Zealand

SESSION 8 – 3:00PM - 4:30PM

Closing Round Table
Moderator: Dr. Gregory Baker, Co-Chair, IAMA Case Conference 

Closing Remarks
Dr. Francesco Braga, Co-Chair, IAMA Case Conference and Editor, International Food and Agribusiness Management Review