Volume 6 Issue 3

2003

Editors and Advisory

Executive Summaries

Cargill: Biotechnology and Value Creation in Wheat
        by Michael Boland

Consumer Preferences For Public and Private Sector Certifications for Beef Products in the United States and the United Kingdom
        by Bryan J. Christensen, DeeVon Bailey, Lynn Hunnicutt, and Ruby Ward

Trust and the Decision to Outsource: Affective Responses and Cognitive Processes
        by Mark H. Hansen and J.L. ‘Bert’ Morrow, Jr.

Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry
       by S. A. Hornibrook and A. Fearne

Victor Melgar’s Coffee Farm
        by Lisa House, Salvador Melgar, and Barry Barnett

Quantifying Choice Along the Vertical Coordination Continuum
        by Allen F. Wysocki, H. Christopher Peterson , and Stephen B. Harsh

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