International Food and Agribusiness Management Review
Volume 10, Issue 1, 2007
Editorial Team
Table of Contents
Executive Summaries
Print Complete Issue
Research
Growth-related Measures of Brand Equity Elasticity for Food Firms
Thomas L. Sporleder and Juan Liu
Consumer Reaction to Beef Safety Scares
Sayed H. Saghaian and Michael R. Reed
An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
Antonio Torres, Jr., Jay T. Akridge, Allan Gray, Michael Boehlje and Richard Widdows
An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms
Fernando Montealgre , Sarahelen Thompson, and James S. Eales
The Canadian Dairy Commission: an empirical survey on its relevance in today's civil society
Sylvain Charlebois , Wolfgang Langenbacher, and Robert D. Tamilia
CASE STUDIES
Strategic Marketing Decisions for Organic Agricultural Producers
Jon C. Phillips and H. Christopher Peterson