IAMA World Food and Agribusiness Symposium
Sydney Hilton Hotel

Wednesday, June 27, 2001

The following papers will be presented Wednesday, June 27, 2001 at the IAMA World Food and Agribusiness Symposium  in Sydney, Australia.  The first person listed with each paper is the presenting author and the co-authors follow.  If you have any questions regarding a particular paper, please contact the presenting author directly.  Each presenting author's name is linked to their e-mail address.

The papers are posted in PDF format.  To view a paper as a PDF document, Adobe Acrobat Reader is required.  If you do not have Adobe Acrobat Reader, you can download it free from http://www.adobe.com/products/acrobat/readstep.html

Session A1- Agribusiness Curriculum - Parsley Bay
8:30:00 AM - 9:30:00 AM

Agribusiness Research and Education as a Tool in International Development: Case Studies From Albania and Uganda
Cary W. Herndon, Mississippi State University, U.S.A.; Joy Odom, Mississippi State University, U.S.A. 

Competency-based curriculum development, Experiences in Agri Chain Management in The Netherlands and in China
Hendrik Kupper, Larenstein, University of Professional Education, The Netherlands

Session A2 - E-Agribusiness - Sydney Cove
8:30:00 AM - 9:30:00 AM

Using Information Technology to Enhance Communications among Agribusiness Organizations
Wen-Chi Huang, National Pingtung University of Science & Technology, Taiwan; Jeun-Sheng Lin, National Ping Tung Institute of Commerce, Taiwan

What is Unique About E-Agribusiness?
Neal H. Hooker, The Ohio State University, U.S.A.; Julia Heilig, The Ohio State University, U.S.A.; Stan Ernst, The Ohio State University, U.S.A.

Session A3 - Agribusiness Organization - Farm Cove
8:30:00 AM - 9:30:00 AM

Competing at the "Cutting Edge": Opportunities for Agribusiness Partnerships and Co-operation in the Southern African Region
Johan C.J. van Rooyen, Agricultural Business Chamber and Univ. of Pretoria, South Africa; Dirk Esterhuizen, Ag Business Chamber & Ag Research Council, South Africa; Ockert Doyer, University of Pretoria, South Africa

Efficiency of Private Interests Associations on Brazilian Agribusiness
André Meloni Nassar, Universidade de São Paulo, Brazil; Decio Zylbersztajn, Universidade de São Paulo, Brazil

Session A4 - Discussion Session - Ballroom A
8:30:00 AM - 9:30:00 AM

The Comparative Teaching of Courses on Futures and Options Markets
Dennis M. Conley, University of Nebraska - Lincoln, U.S.A.; Donald Larson, The Ohio State University, U.S.A.

Session B1 - Impact of Information on Food Choice - Parsley Bay
10:00:00 AM - 11:00:00 AM

Brand Versus Generic Advertising in the Australian Fluid Milk Market
Ellen Goddard, University of Alberta, Canada; Garry Griffith, NSW Agriculture, Australia; Roley Piggott, University of New England, Australia

Health Media Information: How important is it to dairy product use by females?
Stan Thompson, The Ohio State University, U.S.A.; Shu-Ling Chen, The Ohio State University, U.S.A.; Cameron Thraen, The Ohio State University, U.S.A.

Session B2 - Using IT in Agribusiness - Sydney Cove
10:00:00 AM - 11:00:00 AM

Dominant Factors Impacting The Development of B2B E-Commerce in Agriculture
Nicole Leroux, Pioneer Hi-Bred International, Inc., U.S.A.; Max Wortman, Iowa State University, U.S.A.; Eric Mathias, Pigsale.com, U.S.A.

Vertical and Horizontal Information Portals: Cooperation Models for Sector and Chain Information Services
Gerhard W. Schiefer, University of Bonn, Germany; Katja Kreuder, University of Bonn, Germany

Session B3 - Agribusiness Strategy -Farm Cove
10:00:00 AM - 11:00:00 AM

Integration of Strategy and Economics: Evaluating Strategic Group Competitiveness with An Economic Efficiency Perspective
Michael A. Mazzocco, University of Illinois at Urbana - Champaign, U.S.A.; Tyas Soekarsono, University of Illinois, Indonesia

Supply Chain Management for Single Desk Sellers
William C. Bailey, Massey University, New Zealand; Lidia Norina, Massey University, New Zealand

Session B4 - Discussion Session - Ballroom A
10:00:00 AM - 11:00:00 AM

Cooperating to Compete: The Case of Cellars of Canterbury, Exhibits
Hamish R. Gow, University of Illinois at Urbana - Champaign, U.S.A.; Neil Gow, Lincoln University, New Zealand; Michael Cook, University of Missouri - Columbia, U.S.A.; Chris Morkane, Morworth Wines, New Zealand; Brent Rawstron, Rossendale Wines, New Zealand

Session C1 - Response to GMO's - Parsley Bay
11:15:00 AM - 12:30:00 PM

Influence of Brand Name, Store Loyalty, and Type of Modification on Consumer Acceptance of Genetically Engineered Corn Chips
Jayson L. Lusk, Mississippi State University, U.S.A.; Lisa House, University of Florida, U.S.A.; Melissa Moore, Mississippi State University, U.S.A.; Jake Morrow, Mississippi State University, U.S.A.

Modeling Consumer Acceptance of and Willingness to Pay for Genetically-Modified Foods in the United States and the European Union
Lisa A. House, University of Florida, U.S.A.; Jake Morrow, Mississippi State University, U.S.A.; Jayson Lusk, Mississippi State University, U.S.A.; Melissa Moore, Mississippi State University, U.S.A.

The Market for Genetically Modified Foods: Consumer Characteristics and Policy Implications
Gregory A. Baker, Santa Clara University, U.S.A.; Thomas Burnham, Santa Clara University, U.S.A.

Session C2 - IT and Agribusiness Structure - Sydney Cove
11:15:00 AM - 12:30:00 PM

Developing U. S. Biomass Resources: Public Sector Support and Private Sector Opportunities
Marvin R. Duncan, U.S. Department of Agriculture, U.S.A.

Influence of Information Technology on Merger and Acquisition Activities of U.S. Agricultural Cooperatives
Cary W. Herndon, Mississippi State University, U.S.A.; Michael Hudson, Mississippi State University, U.S.A.; Ashley Renck, Mississippi State University, U.S.A.

The Role of Information Technology in Measuring Strategic Price Response in the Food & Beverage Manufacturing Industries: The Case of the Black and Herbal Tea Industry
Steven S. Vickner, University of Kentucky, U.S.A.

Session C3 - Food Safety - Farm Cove
11:15:00 AM - 12:30:00 PM

Economic Risks of Genetically Engineered Foods in International Trade
Enefiok P. Ekanem, Tennessee State University, U.S.A.; Fisseha Tegegne, Tennessee State University, U.S.A.; Safdar Muhammad, Tennessee State University, U.S.A.; Surendra P. Singh, Tennessee State University, U.S.A.; Mary Mafuyai-Ekanem, North Carolina A&T State University, U.S.A.

The Rise of Private Food Quality and Safety Standards: Illustrations from Brazil
Thomas Reardon, Michigan State University, U.S.A.; Elizabeth Maria Farina, Universidade de São Paulo, Brazil

The implications of EU food safety legislation and consumer demands on supply chain information systems
Jacques H. Trienekens, Wageningen University, The Netherlands; Adrie J. M. Beulens, Wageningen University, The Netherlands

Session C4 - Supply Chains and Region Issues - Ballroom A
11:15:00 AM - 12:30:00 PM

Processors’ Perspectives on Product Quality and the Need for Closer Linkage to the Raw Material Supplier in the Apparel Wool Textile Industry
Scott C. Champion, University of Tasmania, Australia; Andrew Fearne, Wye College, University of London, United Kingdom

Regional Market Integration and MERCOSUR: Implications for Wheat Trade
Donald W. Larson, The Ohio State University, U.S.A.; Stan Thompson, The Ohio State University, U.S.A.; Cristian Donoso, The Ohio State University, U.S.A.

Sources of Transaction costs in the South African Wine Supply Chain: Implications for Enhancing Chain Competitiveness
Norma L. Tregurtha, University of Stellenbosch, South Africa; Mohammad Karaan, University of Stellenbosch, South Africa; Nick Vink, University of Stellenbosch, South Africa; Johann Meissenheimer, University of Stellenbosch, South Africa

Session D1 - Consumer Attitudes - Parsley Bay
1:30:00 PM - 3:00:00 PM

If You Can't Trust the Farmer, Who Can You Trust? The Role of Certifying Organizations in Consumer Willingness to Pay for Organic Products
Ruby A. Ward, Utah State University, U.S.A.; Lynn Hunnicutt, Utah State University, U.S.A.

Taste Panel Analysis of Mandarins in Indonesia
Elizabeth J. Woods, Rural Industries R & D Corporation, Australia; Sherrie Wei, University of Queensland, Australia; Damianus Adar, University of Nusa Cendana, Indonesia; Maria Bano, University of Nusa Cendana, Indonesia; Nikolaus Serman, University of Nusa Cendana, Indonesia

What Australian Consumers like about Fruit Juice: Results from a Hedonic Analysis
Hans Weemaes, Australian Federal Treasury - Consumer Affairs Division, Australia; Paul Riethmuller, University of Queensland, Australia

Session D2 - Modeling Food Demand - Sydney Cove
1:30:00 PM - 3:00:00 PM

A Model of Food Demand, Nutrition and the Effects of Agricultural Policy
Jeffrey T. LaFrance, University of California - Berkeley, U.S.A.; Timothy Beatty, University of California - Berkeley, U.S.A.

Effects of Model Specification and Demographic Variables on Food Consumption: Microdata Evidence from Jiangsu, China
Kang Ernest Liu, The Ohio State University, U.S.A.; Wen Chern, The Ohio State University, U.S.A.

Food Retailing, Quality Signals and the Customer Defence
Walter Belik, Universidade Estadual de Campinas, Brazil; Roseli Rocha dos Santos, Universidade Federal do Paraná, Brazil; Raúl Green, LEAA-INRA, France

Session D3 - Agribusiness and the Use of the Internet - Farm Cove
1:30:00 PM - 3:00:00 PM

Adoption of E-Business in Nebraska Retail Agriculture
Dusty Clevenger, University of Nebraska - Lincoln, U.S.A.; Dennis M. Conley, University of Nebraska - Lincoln, U.S.A.

Challenging Cognitive Barriers to Rural Revitalization In an Internet Economy
Vincent Amanor-Boadu, VentureLabour.com, Inc., Canada; Graham Dyer, VentureLabour.com, Inc., Canada; Yvonne Amanor-Boadu, VentureLabour.com, Inc., Canada

Electronic Commerce and Agribusiness in Brazil:The Role of Portals
Dirceu Tornavoi de Carvalho, Universidade de São Paulo, Brazil; Cynthia Burin, Universidade de São Paulo, Brazil

Session D4 - Supply Chains and Investment - Ballroom A
1:30:00 PM - 3:00:00 PM

Are We Still Investing in South African Agriculture? : Perceptions, Evidence and Analysis
Dirk Esterhuizen, Ag Business Chamber & Ag Research Council, South Africa; Johan van Rooyen, Agricultural Business Chamber and Univ. of Pretoria, South Africa; Ockert Doyer, University of Pretoria, South Africa

Environmental Supply Chain Management: Using Life Cycle Assessment to Structure Supply Chains
Geoffrey J.L.F. Hagelaar, Wageningen University, The Netherlands; Jack van der Vorst, Wageningen University, The Netherlands

Are Canadian Food Processors Flexible? A Case Study Analysis
David Sparling, University of Guelph, Canada; Erna van Duren, University of Guelph, Canada; Calum Turvey, University of Guelph, Canada; Linda Lake, Ontario Ministry of Finance, Canada

Session D5 - Managing Agribusiness Chains - Ballroom B
1:30:00 PM - 3:00:00 PM

A Diamond for the Poor? Assessing Porter's Diamond Model for the Analysis of Agro-Food Clusters in the Developing Countries
David M M G Neven, Michigan State University, U.S.A.; Cornelia L. M. Dröge, Michigan State University, U.S.A.

Creating and Capturing Value Through Relationship Management: The Case of Atkins Ranch and the International Marketing of Chilled Lamb
Hamish R. Gow, University of Illinois at Urbana - Champaign, U.S.A.; Peter Goldsmith, University of Illinois at Urbana - Champaign, U.S.A.

Inter-Organizational Information Feedback Systems in Agribusiness Chains: A Chain Case Study Theoretical Framework, Figure
Christine E. Storer, Curtin University of Technology, Australia

Session E1 - Agribusiness Education - Parsley Bay
3:30:00 PM - 5:00:00 PM

A Review of Baccalaureate Degree Programs in Agribusiness Management Agribusiness Education Category
Erika Lehman, Kansas State University, U.S.A.; Jeri Stroade, Kansas State University, U.S.A.; Michael Boland, Kansas State University, U.S.A. 

Agribusiness Education and the Impact of the Internet: The Growing Ripple in the Pond
Kevin A. Parton, The University of Sydney, Orange, Australia 

Agribusiness Logistics: An Emerging Field in Agribusiness Education
Arlo W. Biere, Kansas State University, U.S.A.

Session E2 - Agribusiness Market Opportunities - Sydney Cove
3:30:00 PM - 5:00:00 PM

An opportunity not to be missed; using IP (identity preservation) to boost Australian export and domestic food supply chain performance
Margaret R. Cruickshank, Queensland Department of Primary Industries, Australia; Leslie Brown, University of Southern Queensland, Australia; Bruce McGrath, Queensland Department of Primary Industries, Australia

Market Opportunities and Threats to the U. S. Pork Industry Posed by Traceability Systems
Sterling Liddell, Utah State University, U.S.A.; DeeVon Bailey, Utah State University, U.S.A.

The consumption of wines in Argentina
Hugo A. Cetrángolo, University of Buenos Aires, Argentina; Sandra Fernandez, University of Buenos Aires, Argentina

Session E3 - Regulation and Agribusiness - Farm Cove
3:30:00 PM - 5:00:00 PM

Adapting (in)Coherently to Regulation: The Case of Philip Morris in the World Tobacco Industry
Waldir B. Fernandes, University of Florida, U.S.A.; Carlos Jauregui, University of Florida, U.S.A.; Brian Lacefield, University of Florida, U.S.A.; Thomas Spreen, University of Florida; U.S.A.

Changing Competition Patterns in a Weak Regulatory Environment: The Case of Organic Products in Brazil
Elizabeth Maria Farina, Universidade de São Paulo, Brazil; Christiane Lelis, University of São Paulo, Brazil

The Role of Scientific and Business Integrity in the Future of Biotechnology: A Scenario Analysis
H. Christopher Peterson, Michigan State University, U.S.A.; Dave Weatherspoon, Michigan State University, U.S.A.

Session E4 - Marketing Opportunities - Ballroom A
3:30:00 PM - 5:00:00 PM

A Comparative Analysis of Citrus Costs and Returns, 1980-2000: Florida, USA and Sao Paulo, Brazil
Mark A. Wade, University of Florida, U.S.A.; Evaristo Neves, University of São Paulo, Brazil; Cristiano Ramos, University of São Paulo, Brazil

Spot Price Leadership by Corn and Soybeans Elevators: Empirical Evidence and Practical Implications for the Main Ontario Market
Francesco S. Braga, University of Guelph, Canada; Michele Nardella, University of Guelph, Canada

The Potential for Fruit and Vegetable Exports from Viet Nam
Dominic Smith, Agrifood Consulting International, Pty. Ltd., Australia; Francesco Goletti, Agrifood Consulting International, U.S.A.; Tim Purcell, University of Queensland, Australia

Session E5 - Modeling Supply Chains - Ballroom B
3:30:00 PM - 5:00:00 PM

Information Agents for Competitive Market Monitoring in Production Chains
Gerhard W. Schiefer, University of Bonn, Germany; Melanie Fritz, University of Bonn, Germany

Quantitative Approach to Supply Chain Relationships
William C. Bailey, Massey University, New Zealand; Lidia Norina, Massey University, New Zealand

Stability and the Diffusion of Vertical Production Arrangements: A Theoretical Contribution
Decio Zylbersztajn, Universidade de São Paulo, Brazil

Session F1 - Demands for Agribusiness Education - Parsley Bay
5:15:00 PM - 6:15:00 PM

Integrity in Solving Agribusiness Disputes in Rural Areas: Lessons Learned
Eric P. Thor, Arizona State University - East Campus, U.S.A.; Galina Lyashenko, Central Ag Marketing Information Bureau, Moldova; Hanny Wijaya, Bogor Agricultural University, Indonesia; Rizal Syarief, Bogor Agricultural University, Indonesia

Marketing Agribusiness: Profession, Education, and Careers
Surendra P. Singh, Tennessee State University, U.S.A.; Sam Comer, Tennessee State University, U.S.A.; Safdar Muhammad, Tennessee State University, U.S.A.; Troy Wakefield, Tennessee State University, U.S.A.

Session F2 - Risk and Strategic Alliances - Syndey Cove
5:15:00 PM - 6:15:00 PM

Risk Management and Internet Use by Game-Based Tourism Operators in KwaZulu-Natal, South Africa
Mark A G Darroch, University of Natal, South Africa

Strategic Alliance in the Sugar Chain: The Case of Crystalsev
Marcos Fava Neves, University of São Paulo, Brazil; Decio Zylbersztajn, Universidade de São Paulo, Brazil; Luciano Thomé e Castro, Universidade de São Paulo, Brazil

Session F3 - Integrating Quality Across Supply Chains - Farm Cove
5:15:00 PM - 6:15:00 PM

The Australia New Zealand Food Authority: An Example of the Move Towards Integrated Food Standards Agencies
Neal H. Hooker, The Ohio State University, U.S.A.; John Spriggs, Charles Sturt University, Australia; Oswin Maurer, The University of Waikato, New Zealand; Hugh Bigsby, Lincoln University, New Zealand

Organizational Innovation in Agribusiness: Case Study Series, The Cenex – Land O’ Lakes Joint Venture
Maria E. Rodriguez-Alcalá, University of Missouri - Columbia, U.S.A.; Michael Cook, University of Missouri - Columbia, U.S.A.

Session F4 - Competitiveness and Protection - Ballroom A
5:15:00 PM - 6:15:00 PM

Determinants of Competitiveness in the South African Agro-Food and Fibre Complex
Dirk Esterhuizen, Ag Business Chamber & Ag Research Council, South Africa; Johan van Rooyen, Agricultural Business Chamber and Univ. of Pretoria, South Africa; Luc D'Haese, University of Ghent, Belgium

The Real Rate of Protection: The Stabilizing Effect of Price Policies and Direct Payments
Stan Thompson, The Ohio State University, U.S.A.; P. Michael Schmitz, University of Giessen, Germany

Session F5 - Trading Attitudes and Risks - Ballroom B
5:15:00 PM - 6:15:00 PM

Examining Asian Attitudes to Australian Horticultural Products in Hong Kong, Malaysia and Singapore
Peter J. Batt, Curtin University of Technology, Australia; Vicki Thein, Curtin University of Technology, Australia

Managing New Risks Faced by International Traders in the European Grain Sector
Francis Declerck, ESSEC Business School, France

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