The following papers will be  presented June 25, 2000 at the IAMA Agribusiness Forum in Chicago, Illinois.  The first person listed with each paper is the presenting author and the co-authors follow.  If you have any questions regarding a particular paper, please contact the presenting author directly.

The papers are posted in PDF format.  To view a paper as a PDF document, Adobe Acrobat Reader is required.  If you do not have Adobe Acrobat Reader, you can download it free from http://www.adobe.com.

Session A1 - Discussion Session : Distance Delivered Executive MBA Program in Food and Agribusiness
Imperial Ballroom 8:00 – 9:30am

Panelists: Jay T. Akridge, Michael D. Boehlje, Holly Brower, Allan Gray, and Ramiro Guzman, Purdue University,
U.S.A.

Session A2 - Electronic Markets, E-Commerce, and Technology
Gold Room 8:00 – 9:30am

E-commerce and Evolving Distribution Channels in the Food and Agribusiness Industries.
Jason Henderson, Michael D. Boehlje, Frank Dooley, and Jay Akridge, Purdue University, U.S.A.

Public Opinion Assessment of new Technologies in Agriculture. 
Harry H.W.J. Donkers, Wageningen UR-IMAG, Netherlands

The Evolution of Electronic Market Places in and for Agribusiness: Approaches and Experiences from a Historical Perspective.
Gerhard W. Schiefer, University of Bonn, Germany

Session A3 - Multi-Functional Agriculture in Europe and Contracts in Brazil
Crystal Room 8:00 – 9:30am

Farmers, Eco-Tourism and a Norwegian Dilemma. 
Heidi Hogset, Purdue University, U.S.A.

The Development of Contractual Relations between Producer and Citrus Food-industry in Brazil after the Extinction of the Standard Contract.
Matheus Kfouri Marino, Federal University of São Carlos, Brazil; Cláudio Machado, Universidade de São Paulo, Brazil

WTO and the European Model of Agriculture: Cost-benefit Analysis of the so-called Multifunctional Agriculture.
Jukka T. Kola and Tapani Yrjölä, University of Helsinki, Finland

Session A4 - Consumer Responses to Food Products
Moulin Rouge 8:00 – 9:30am

Are Food Companies Wasting Their Money with Attitude Profiles?
Robert S. Welsh, Central Michigan University, U.S.A.

Consumer Response to a Foreign Ice Cream Brand: A Tale of Two Very Different Cities: Paris and London.
James M. Hagen, Cornell University, U.S.A.

Measuring the Impacts of Age and Consumer Cohorts on the Consumption of Alcoholic Beverages: The Japan Case.
Hiroshi Mori, New Mexico State University, U.S.A.; Everett Lowe, ADM Milling Company, U.S.A.; William Gorman, New Mexico State University, U.S.A.

The Changing Consumer on the Food Markets.
Karin Hakelius, Swedish University of Agricultural Sciences, Sweden

Session A5 - International Experiences
Regent Room 8:00 – 9:30am

Agribusiness and Food Management Faculty and Students using Education Tools for the New Millennium: PHOENIX Group’s "Attacking Global Barriers" Initiative from Four Continents. 
Eric P. Thor, Arizona State University, U.S.A.; Jonathan Turner, Royal Agricultural College, United Kingdom; DeeVon Bailey, Utah State University, U.S.A.; Tim Moruzzi, Royal Agricultural College, United Kingdom; Aninditta Savitry, Arizona State University, U.S.A.

Motivating Students in Agribusiness to Participate in Experiences Abroad.
Cheryl Joy Wachenheim, North Dakota State University, U.S.A.; William Lesch, Illinois State University, U.S.A.

The Chinese Tiger: Strengthening the Infrastructure for Future Growth in Agribusiness. 
Max S. Wortman, and Eric Mathias, Iowa State University, U.S.A.

Session A6 - Contracts and Financing
Diplomat Room 8:00 – 9:30am

Brazilian Agriculture: New Financing Instruments.
Bernardo Celso Gonzalez, Banco do Brasil, Brazil

Impacts of Rural Credit on Financial Products Consumption in Brazil. 
Antonio Carlos Lima Nogueira, University of São Paulo - FEA - PENSA, Brazil

Changes in Consumption and Savings Behavior before and after Economic Shocks- Evidence from Zimbabwe
Lire Ersado, Jeffrey Alwang, Virginia Tech, U.S.A.; and Harold Alderman, The World Bank, U.S.A.

Session A7 - Food Distribution Chains and Coordination
Regal Room 8:00 – 9:30am

A Model for the Distribution Channels Planning Process. 
Marcos Fava Neves, University of São Paulo, Brazil; Peter Zuurbier, Wageningen Agricultural University, Netherlands; Marcos Campomar, University of São Paulo, Brazil

Alternative Demand for Food System: the Case of Italian Cooperatives.
Carlo Russo, Università degli Studi di Cassino, Italy; Dave Weatherspoon and H. Christopher Peterson, Michigan State University, U.S.A.; Massimo Sabbatini, Università degli Studi di Cassino, Italy

The Influence of Nutritional Aspects in Brazilian Fresh Fruit and Vegetable Chain Coordination. 
Eduardo Luiz Machado and Flávia Sarti, Universidade de São Paulo, Brazil

Session B1 – Discussion Session : The 21st Century Agribusiness Leader
Imperial Ballroom 10:00 – 11:30am
Panelists: Mary Thompson, Farm Journal Inc., U.S.A.; Patrick Walsh, Spencer Stuart, U.S.A.; Lynn White, Senior Vice President, Deere & Company, U.S.A.; J.P. Ruiz-Funes, Vice President, The Quaker Oats Company, U.S.A.

Performance Measures, and Measurement in Supply Chains in the Food System, Exhibits 1&2, Exhibit 3, Exhibit 4.
James G. Beierlein and Christopher Miller, Pennsylvania State University, U.S.A.

Strategic Options and Value Decay in Technology Introduction under Uncertainty: A System Dynamics Perspective on Dynamic Product Competition.
Michael D. Boehlje, Purdue University, U.S.A.; L. Martin Cloutier, Ag Education & Consulting, LLC, U.S.A.

Transactions Costs Economics and the Evolving Structure of Agricultural Production. 
Marvin L. Hayenga and Dermot Hayes, Iowa State University, U.S.A.; Shelley Thompson, Farm Credit Corporation, Canada

Session B3 - Environmental Management, Food Safety, and Risk Sharing
Crystal Room 10:00 – 11:30am

Environmental Management and Life-Cycle Assessment in Supply Chain Management – The Case of the Meat Chain. 
Gerhard W. Schiefer, University of Bonn, Germany

Environmental Management Systems and Executive-Employee Risk Sharing.
Peter D. Goldsmith, University of Illinois, U.S.A.; Rishi Basak, McGill University, Canada

Processed Food Safety in Developing Economies. 
Paul C. Guenette and Donald Humpal, Development Alternatives, Inc., U.S.A.

Session B4 - Food Safety and Functional Foods
Moulin Rouge 10:00 – 11:30am

Assessing Informational Bias and Food Safety: A Matrix Method Approach.
Mark A. Wade, University of Florida, U.S.A.; Dennis Conley, University of Nebraska - Lincoln, U.S.A.

Consumer Attitudes Toward Functional Foods in the 21st Century.  
David Schmidt, International Food Information Council, U.S.A.

Consumers’ Willingness to Pay for Information about Food Safety and Quality: Case Beef. 
Terhi Latvala and Jukka Kola, University of Helsinki, Finland

Session B5 - Agribusiness Curricula
Regent Room 10:00 – 11:30am

Agribusiness Decision Tools Curriculum, Pictures.
Lidia Norina and William Bailey, Massey University, New Zealand

Developing an Agribusiness Ethics Curriculum.
William R. Schroder, Monash University, Australia; David Muschamp, Monash Ethics Consultancies, Australia

Restructuring Agribusiness Curricula: An Examination of Two Approaches.
Surendra P. Singh, Tennessee State University, U.S.A.; Suresh Londhe, South Carolina State University, U.S.A.; Enefiok Ekanem, Safdar Muhammad, and Fisseha Tegegne, Tennessee State University, U.S.A.

Session B6 - Insurance Products and Risk Profiles
Diplomat Room 10:00 – 11:30am

Designing Optimal Crop Revenue Insurance.
Olivier Mahul, The Wharton School, U.S.A.; Brian Wright, University of California at Berkeley, U.S.A.

New Insurance Schemes to Mitigate Agribusiness Throughput Risk.
Kimberly Zeuli and Jerry Skees, University of Kentucky, U.S.A.

Who's Left Holding the Bag? The Changing Risk Profile in the Idaho Potato Industry. 
Mark Hansen, Brigham Young University, U.S.A.

Categorization of Food Products in Consumer Perception Between Private and Manufactured Brands: Spanish Study. 
Yvonne Colomer, FBG-University of Barcelona, Spain; Ramon Clotet, MBA Empresas Agroalmentarias, Spain

Effects of Product Origin on Millers’ Choice of Imported Wheat for Noodle Market Segments in Japan and South Korea. 
Renee Kim, University of Manitoba, Canada; Michele Veeman and James Unterschultz, University of Alberta, Canada

Meal Solutions: The Saving Grace for Supermarkets?
George A. Young, Judy Whipple, H. Christopher Peterson, and David Schweikhardt, Michigan State University, U.S.A.

Segmentation and Differentiation of Agri-Food Niche Markets: Examples from the Literature, Figure 2. 
Jon C. Phillips and H. Christopher Peterson, Michigan State University, U.S.A.

Investigating Structural Change in the Food System: Which Tools Do We Apply Where? 
James M. Hagen, Cornell University, U.S.A.

Measuring the Unmeasurable: Development, Application and Validation of Constructs in Research. 
Michael A. Mazzocco, University of Illinois, U.S.A.

Numerical Model Evaluation and Validation without Proof: The Case of System Dynamics. 
Martin Cloutier, University of Quebec - Montreal, Canada

Session C2 - Biotechnology: Risks, Rewards, Competitiveness, and Concerns
Gold Room 12:30 – 2:00pm

Balancing Biotechnology: Risks, Rewards and the Life Sciences Sector.
David Sparling, Calum Turvey, and Erna van Duren, University of Guelph, Canada; 

Biotechnology in the Food Industry: An Evaluation of Public Concerns in Italy. 
Stefano Boccaletti and Daniele Moro, Universitá Cattolica del S. Cuore, Italy

Technology, Research and Development and the Impact on the Competitiveness of the South African Agro-food Supply Chains.
Johan C.J. van Rooyen, Chair, Agribusiness Management, University of Pretoria, South Africa; Dirk Esterhuizen, Agricultural Business Chamber & the Agricultural Research Council, South Africa; Tobias Doyer, Agricultural Business Chamber & University of Pretoria, South Africa

Session C3 - Fresh Produce Supply Chains
Crystal Room 12:30 – 2:00pm

Consumer Preferences, Experience and Credence Issues and Their Strategic Implications for French and US Fresh Produce Sectors.
Jean-Marie Codron and James Sterns, INRA, France; Thomas Reardon, Michigan State University, U.S.A.

Incongruities in the Fresh Produce Supply Chain: Australia's Challenge in Meeting Malaysian Consumers' Needs.
Tamanna Ahmed Monem and Ray Collins, The University of Queensland, Australia

The Dynamics Of Customer Satisfaction in Fresh Produce Markets: An Empirical Example from a Developing Economy. 
Margaret Matanda, Felix Mavondo, and William Schroder, Monash University, Australia

Session C4 - Genetically Modified Foods
Moulin Rouge 12:30 – 2:00pm

Changing Consumer Values Toward Genetically Modified Foods. 
Dr. Leonie A. Marks, University of Missouri, U.S.A.; Dr. Nicholas Kalaitzandonakes, University of Missouri-Columbia, U.S.A.

Consumer Opinions Toward the use of Food made with Genetically Modified (GM) Ingredients. 
Steven Schulz, Alliance Research Incorporated, U.S.A.; Tim Burkink and Ray Marquardt, Arizona State University - East, U.S.A.

Trust and U.S. Consumers’ Acceptance of Genetically Modified Foods: A Laboratory Experiment. 
Jake L. Morrow, Juan Batista, and Carlos Trejo, Mississippi State University, U.S.A.

Session C5 - Educational Tools, Student Projects, and Performance
Regent Room 12:30 – 2:00pm

Contract Analysis as a Marketing Educational Tool.
Marcos Fava Neves, University of São Paulo, Brazil

Experimental Economics in the Agribusiness Classroom.
Norbert Wilson and Robert Nelson, Auburn University, U.S.A.

Learning from the Future: Visualization in Strategic Decision Making.
Donna K. Fisher, University of Illinois at Urbana - Champaign, U.S.A.

Using Adaptive Sales Techniques to Improve Agribusiness Student Performance. 
Mark A. Wade, University of Florida, U.S.A.

Session C6 - Price Volatility, Price Transmission, and Relational Risks
Diplomat Room 12:30 – 2:00pm

Relational Risk and Relational Rents in Agribusiness: Introducing Risks and Rents in Stakeholders Relationships in Beef Agribusiness in Emerging Economies, the Argentinean Case. 
Hector Ordoñez and Hugo Cetrángolo, Food and Agribusiness Programme, Buenos Aires University, Argentina

Seasonal Price Transmission In Soybean International Market: The Case Of Brazil And Argentine.
Eduardo Luiz Machado, Universidade de São Paulo, Brazil; Mario Margarido, ESALQ/USP, Brazil

Volatility in Prices in Food Supply Chains: Evidence of the Invisible Hand? 
Robert D. Weaver, Taeho Kim, and William Natcher, Pennsylvania State University, U.S.A.

Session C7 - Risk Management by European Agribusiness
Regal Room 12:30 – 2:00pm

Farmers' Risk Management through the Futures Markets in the Common Agricultural Policy of the EU - Fact or Fiction?
Jukka T. Kola and Marko Taipale, University of Helsinki, Finland

Liberalization of International Dairy Markets and the Structural Reform of European Dairy Cooperatives.
Onno-Frank van Bekkum, Universiteit Nyenrode, Netherlands; Jerker Nilsson, Swedish University of Agricultural Sciences, Sweden

Managing Risks Faced by Companies Acquired in Central Europe during the 1990's: EU Agri-food Acquirers' Standpoint.
Francis Declerck, ESSEC-IMIA, France

Session D1 – Discussion Session : Rural Women's Employment in Agribusiness: Risks and Rewards in a Globalizing Economy
Imperial Ballroom 2:30 – 4:00pm

Panelists: Kate Cloud, I. Dale Silver, and John Lawler, University of Illinois at Urbana - Champaign, U.S.A.; Shubh Kumar-Range, M.S. Swaminathan Research Foundation, India
Cloud Biography, Kumar-Range Biography

Session D2 - Internet Use and E-Agribusiness
Gold Room 2:30 – 4:00pm

E-Agribusiness.
Shelley J. Thompson, Farm Credit Corporation, Canada; Marvin Hayenga and Dermot Hayes, Iowa State University, U.S.A.

High and Low Internationalization Sectors- Does the Food Industry have a Superior or an Inferior Product Presence Profile in the Internet?
Gregory Livanis, University of Florida, U.S.A.; George Chryssochoidis, Agricultural University of Athens, Greece

Drivers of Internet Adoption on Large U.S. Farms and Implications for Agribusiness. 
Brent Gloy, Cornell University, U.S.A.; Jay T. Akridge, Purdue University, U.S.A.

Session D3 - Food Supply Chains and Risk Management
Crystal Room 2:30 – 4:00pm

Contracting to Manage Risk in Food Supply Chains.
Robert D. Weaver and Taeho Kim, Pennsylvania State University, U.S.A.

Dimensions of Food Safety Risk Mitigation Strategies Adopted by Meat Processors: The Case of HACCP. 
John W. Siebert and Rodolfo M. Nayga, Texas A&M University, U.S.A.; Neal Hooker, Colorado State University, U.S.A.

Reducing Risks in the Agri-Food Supply Chain – Co-Recognition of Food Safety Systems or a Single Global Scheme. 
Richard Baines, and W. Paul Davies, Royal Agricultural College, United Kingdom; Paul Ryan, Agriculture Western Australia, Australia

Session D4 - International Trade in Food and Transition Economies
Moulin Rouge 2:30 – 4:00pm

Exports to China: Lessons from Sheep-meat and Timber Exporters from New Zealand. 
Oswin Maurer, and Francis Scrimgeour, The University of Waikato, New Zealand

Meal Importance and Preference for Types of Dishes in the Transition Economy of Bulgaria. 
Wojciech J. Florkowski, W. Moon, L.R. Beuchat, A.V.A. Resurreccion, and M. Chinann, University of Georgia, U.S.A.; P. Paraskova and J. Jordanov, Canning Research Institute, Bulgaria

Yes! We have Fair-trade Bananas.
Patricia Aust Sterns, INRA, France

Session D5 - Web and Distance Education
Regent Room 2:30 – 4:00pm

Agribusiness Supplementary Course Materials Web Page.  
Frank J. Dooley, Ramiro Guzman, and Kyle Lutes, Purdue University, U.S.A.

Bringing the Real World to AgriSales Courses Via Multimedia and the Web.
Matthew Kurtz, Frank Dooley, and David Downey, Purdue University, U.S.A.

Distance Executive Education Food and Agribusiness Advanced Management Program. 
Hugo A. Cetrángolo, Hector Ordoñez, Fernando Vilella, Food and Agribusiness Programme, Buenos Aires University, Argentina

Session D6 - Stakeholders, Public and Private Technologies, and Structural Change
Diplomat Room 2:30 – 4:00pm

A Classification of "Public and Private" Technologies in Agriculture: An Introductory Framework. 
Julio A. Penna, National Institute of Ag Technology & Catholic University of Argentina, Argentina; Daniel Lema, Instituto Nacional de Technologia Agropecuaria (NTA), Argentina

Innovation and Structural Change in the US Agricultural Input Distribution Industry. 
Anna Rogatina, University of Missouri-Columbia, U.S.A.; Nicholas Kalaitzandonakes, University of Missouri-Columbia, U.S.A.

The Complexity of New Product Introductions in Agribusiness: The GMO Case. 
Terry L. Obert, Linda Wright, and Debbie LeClair, Mississippi State University, U.S.A.

Session D7 - Historical and Future Perspectives on Agribusiness Performance
Regal Room 2:30 – 4:00pm

Competition, Strategy, and Food and Agribusiness Firm Performance, Excel document. 
Michael A. Boland, David Barton, and Christian Freberg, Kansas State University, U.S.A.

Using Old Cognitive Maps to Discern the Future: Understanding the Future of the US Corn and Soybean Market Structure. 
Carrie J. Cunningham, University of Illinois and Steven T. Sonka, Director, National Soybean Research Laboratory, University of Illinois, U.S.A.

What Caused Ups and Downs of Japanese Agricultural Cooperatives? : A TFP Analysis. 
Tamotsu Kawamura, Iwate University, Japan

Evaluating Producer Investment and Risk in New Generation Cooperatives Using Real Options. 
Thomas L. Sporleder, The Ohio State University, U.S.A.; Kimberly Zeuli, University of Kentucky, U.S.A.

Management of Multiple Price Risks for Firms: An Improved Method for Estimating Hedge Ratios. 
MinKyoung Kim and Raymond M. Leuthold, University of Illinois at Urbana - Champaign, U.S.A.

Multi-Year Hedging Analysis for Corn, 1973-98.
Dennis M. Conley, University of Nebraska - Lincoln, U.S.A.

Impact of Environmental Policy on U.S. Broiler Industry: Implications for Domestic Use and Exports.
Lurleen Walters and Duncan M. Chembezi, Alabama A&M University, U.S.A.

Manure: Environmental Policy, Impact and Business Strategy. 
Harry J. Bremmers, Wageningen Agricultural University, Netherlands

Meeting Environmental and Animal Welfare Requirements through On-Farm Food Safety Assurance & the Implications for International Trade. 
Richard Baines and Paul Davies, Royal Agricultural College, United Kingdom

Session E3 - Risk Management Strategies for Value Added Commodities
Moulin Rouge 4:30 – 6:00pm

Required Vertical Coordination and Derived Risk Management.
Jean E. Cordier, Ecole Nationale Supérieure Agronomique (ENSAR), France

Risk Management Strategies for Grain Elevators Handling Identity-Preserved Grains. 
Angela M. Krueger, Frank Dooley, Remigio Berruto, and Dirk Maier, Purdue University, U.S.A.

Risks and Returns in Value Added Supply Chains for Specialty Corn.
Donald W. Larson, David Hahn, Peter Thomison, and Sean Cuppy, The Ohio State University, U.S.A.

Session E4 - Images of Agribusiness Education and the Family Farm
Regent Room 4:30 – 6:00pm

An Analysis of Undergraduate Food Industry Marketing/Management Degrees Offered by U.S. Universities.
Tim J. Burkink, Ray Marquardt, and Betsy Conklin, Arizona State University - East, U.S.A.

Putting the Family Back into the Family Farm. 
Geoff Tually, The University of Melbourne, Australia

The Agribusiness Major: Question of a Clear Brand Image: Morrison School of Agribusiness and Resource Management Case Study.
Karen Novak, Hoang Bang, Chris Luchs, Sharon Madson, and Natalia Usmanova, Arizona State University - East, U.S.A.

Session E5 - Biotech and New Products
Diplomat Room 4:30 – 6:00pm

Biotechnology as a Method of Nutraceuticals Production.
Ludmila Zakharova, and Nicholas Kalaitzandonakes, University of Missouri - Columbia, U.S.A.

Economic Decisions in Biotechnology Commercialization: Lessons for Small Firms and Universities.
Christopher A. Wolf, Dave Weatherspoon, and James Oehmke, Michigan State University, U.S.A.

New Consumer Dairy Products from Membrane Technology, 
John W. Siebert, and Alejandro Lalor, Texas A&M University, U.S.A.

Session E6 - Consumer Demand for Meats
Regal Room 4:30 – 6:00pm

Consumer Preference and Willingness-to-Pay for Flavor in Beef Steaks. 
Wendy J. Umberger, Dillon Feuz, Chris Calkins, and Karen Killinger, University of Nebraska - Lincoln, U.S.A.

Marketing Scottish Beef and the Problem of the Changing Consumer. 
Kate Mary Corcoran, IERM, University of Edinburgh, Scotland, Alberto Bernués, SIA-Producción Animal, Spain; Richard Baines, Royal Agricultural College, United Kingdom

What is Driving Changes in Consumer Demand for Meats?
Sara Medina and Ronald Ward, University of Florida, U.S.A.

2000 World Food and Agribusiness Congress Presentations