
Parma, Italy
Academia Barilla Center and
Auditorium Paganini
June 23-26, 2007
Symposium Schedule of Presentations
Rigoletto (DLV): Discussion Session
Moderator: Mr. Daniel Conforte, Massey University, New Zeland
Case Studies in Futures and Options Markets and Violations of Government Regulations (ID # 1088)
Dr. Dennis Conley, University of Nebraska-Lincoln, USA
Dr. Francis Declerck, ESSEC Business School, France
Dr. Francesco Braga, University of Guelph, Canada
Nabucco (DLV): Knowledge and Communication
Moderator: Prof. Kobus Laubscher, University of the Free State, South Africa
Vocational Training in the Field of Agriculture
- Empirical Results (ID #1168)
(Presentation)
Mr. Julian Voss, Georg August University Goettingen, Germany
Dr. Achim Spiller, Georg August University Goettingen, Germany
Industry-Academic Partnerships: Benefit or
Burden? (ID# 1091)
(Presentation)
Dr. Gregory Baker, Santa Clara University, USA
Dr. Juan Batista, Bella Carlo, USA
Dr. Lisa House, University of Florida, USA
Dr. Allen Wysocki, University of Florida, USA
A Measurement of Risk Bearing as a Result of
Consolidation (ID #1112)
(Presentation)
Dr. Mark Hansen, Brigham Young University, USA
Ms. Tanya Graziano, Brigham Young University, USA
Knowledge Based Communication Concept: A Case of an Innovative Functional Food Product with a Health Claim (ID # 1031)
Dr. Jofi Puspa, Justus Liebig University, Germany
Dr. Rainer Kühl, Justus Liebig University, Germany
Bigab Library (AB): Organic Production
Moderator: Dr. Sayed Saghaian, University of Kentucky, USA
The New Horizon for Organics: A Market Outlook
of the Effects of Wal-Mart on the International Organic Market
(ID # 1198)
(Presentation)
Ms. Georgia Clark, Texas A&M University, USA
Mr. Dwi Susanto, Texas A&M University, USA
Dr. C. Parr Rosson, Texas A&M University, USA
Mr. Flynn Adcock, Texas A&M University, USA
Organic Dairy Demand Analysis: Market
Segmentation and Targeting through Cluster Analysis Techniques
(ID #1089)
(Presentation)
Dr. Denise Mainville, Virginia Tech, USA
Ms. Hannah McKnight, Virginia Tech, USA
Dr. Thomas L. Sporleder, The Ohio State University, USA
Mr. Christopher Shanahan, The Ohio State University, USA
Dr. Neal H. Hooker, The Ohio State University, USA
Acceptance of the Organic Certification System
by Farmers in Germany (ID # 1140)
(Presentation)
Mr. Holger Schulze, Georg August University Goettingen, Germany
Dr. Gabriele Jahn, Food Plus GmbH, Germany
Dr. Achim Spiller, Georg August University Goettingen, Germany
Acquario (AB): Consumer Perceptions and Consumer Concerns
Moderator: Dr. Allan Gray, Purdue University, USA
Consumption and Corpulence in China. A Consumer
Segmentation Study Based on the Food Perspective
(ID # 1004)
(Presentation)
Dr. Xiaoyong Zhang, LEI, Wageningen UR, The Netherlands
Mrs. Yuna He, National Institute for Nutrition and Food Safety, China
Dr. Hans Dagevos, LEI, Wageningen UR, The Netherlands
Dr. Ivo van der Lans, Wageningen University, The Netherlands
Mrs. Fengying Zhai, National Institute of Nutrition and Food Safety, China
The Attitude of Italian Consumers
Towards GM Foods (ID # 1132)
(Presentation)
Dr. Cristina Mora, University of Parma, Italy
Dr. Davide Menozzi, University of Parma, Italy
Dr. Corrado Giacomini, University of Parma, Italy
Dr. Celia Cantoni, University of Parma, Italy
Dr. Matteo Massari, University of Parma, Italy
Dr. Gianluca Morelli, University of Parma, Italy
The Interaction between Beliefs and Evaluations
of Milk: Application of the Theory of Reasoned Action
(ID # 1159)
(Presentation)
Mrs. Melanie Lang, University of Guelph, Canada
Mr. Elliot Currie, University of Guelph, Canada
Factors that Influence Beef Consumption: A
Comparative Study of Brazil and Argentina
(ID # 1153)
Mr. Everton Molina Campos, PENSA USP,
Brazil
Mr. Maximo Delacre, School of Agronomy-UBA, Argentina
Mr. Facundo Neyra, School of Agronomy-UBA, Argentina
Mr. Marco Antonio Conejero, PENSA USP, Brazil
Mr. Hernan Palau, School of Agronomy-UBA, Argentina
Mr. Fernando Vilella, School of Agronomy-UBA, Argentina
Auditorium (AB): Case Conference Opening Session
Moderator : Dr. Gregory Baker, Santa Clara University, USA
Opening Remarks
Dr. Gregory Baker, Santa Clara University, USA
Case Conference Introduction “Developing a
Teaching Case”
(Presentation)
Ms. Mary L. Shelman, Harvard Business School, USA
Session 2 – 2:00PM - 3:30PM
Traviata (DLV):Ethanol and Biofuels Production
Moderator: Dr. Hector Laurence, President and CEO, McLaren Holdings S.A, Argentina
The Expansion of U.S. Ethanol Production and
The Changing Distribution of Corn in the U.S. and the World
(ID # 1083)
(Presentation)
Dr. Dennis Conley, University of Nebraska-Lincoln, USA
Dr. Adam George, University of Nebraska, Lincoln, USA
Existing Governance Structures and their Impact
on the Bio-fuel Agribusiness in Argentina
(ID # 1163)
Mr. Marcos Daziano, School of Agronomy -UBA, Argentina
Mr. Sebastian Senesi, School of Agronomy -UBA, Argentina
Ms. Carolina Guerrero, School of Agronomy -UBA, Argentina
Mr. Fernando Vilella, Food and Agribusiness Program FAUBA, Argentina
Bio-ethanol Production from Wheat in the Winter
Rainfall Region of South Africa: A Quantitative Risk Analysis
(ID #1180)
(Presentation)
Dr. James Richardson, Texas A&M University, USA
Mr. Wessel Lemmer, Grain South Africa, South Africa
Dr. Joe Outlaw, Texas A&M University, USA
Usage Competition between Oilseeds and Biofuels:
Impact Assessment on the Brazilian Food Production
(ID # 1197)
(Presentation)
Mr. Omar Benedetti, UFRGS, Brazil
Mr. Régis Rathmann, UFRGS, Brazil
Dr. Antonio Padula, UFRGS, Brazil
Dr. Homero Dewes, UFRGS, Brazil
Trovatore (DLV): Innovation and Entrepreneurship
Moderator: Ms. Ina Enting, Wageningen UR, The Netherlands
Entrepreneurship and Competitive Advantage:
Examining the Case of Study of Illy Cafe
(ID # 1022)
(Presentation)
Dr. Maria Sylvia Saes, University of São Paulo, Brazil
Mr. Ibuki Ishikawa, Ritsumeikan University, Japan
Food Promotion Strategies: Drivers of Global
Business Expansion
(ID # 1051)
(Presentation)
Dr. Sushil Kumar, Indian Institute of Management, India
Mr. Nimish Jain, Indian Institute of Management, India
Innovation Strategies in the Emerging
Nutraceuticals and Functional Foods Industry
(ID # 1104)
(Presentation)
Dr. Stefanie Bröring, Rölfs MC Partner Management Consultants GmbH, Germany
Rigoletto (DLV): Building competitive advantage
Moderator: Dr. Fabio Rivas Chaddad, Ibmec Sao Paulo, Brazil
Building Competitive Advantages for the
Livestock Farming of Rio Grande do Sul. The Case of the Indication of Origin
of the "Meat of the Gaucho Pampas”
(ID # 1094)
Mr. Guilherme Malafaia, University of Rio Grande
do Sul, Brazil
Dr. Julio Otavio Barcellos, University of Rio Grande do Sul, Brazil
Ms. Denise Azevedo, University of Rio Grande do Sul, Brazil
Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK
Mr. Marcelo Pinto, University of Rio Grande do Sul, Brazil
The Salinas Cheese Factory: Factors Affecting
the Competitive Strategy in Ecuador
(ID 1184)
Mr. Francisco Gonzalez Diaz, Royal Agricultural
College, UK
Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK
Mr. Gareth Thomas, Royal Agricultural College, UK
Mr. Raul Martinez Hernandez, Hacienda Agualongo, Ecuador
Implementing the Porter Framework to Develop
Strategies to Improve the Competitiveness of the South African Wine Industry
(ID # 1023)
(Presentation)
Mr. Dirk Esterhuizen, Agricultural Business Chamber, South Africa
Mr. Johan Van Rooyen, South African Wine Board, South Africa
Determinants of Sector Competitiveness and
Implications for the EU Food & Drink Manufacturing Industries
(ID
#1071)
(Presentation)
Mr. Christian Fischer, University of Bonn, Germany
Mr. Sebastian Schornberg, University of Bonn, Germany
Nabucco (DLV): Retail
Moderator: Dr. Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Market Segmentation Practices of Retail
Agribusiness Firms
(ID # 1053)
(Presentation)
Dr. Jay Akridge, Purdue University, USA
Mr. Aaron Reimer, Purdue University, USA
Dr. Mike Boehlje, Purdue University, USA
Dr. Allan Gray, Purdue University, USA
Food Retailing Competition and Trust: Some
Evidences from Brazil
(ID # 1070)
(Presentation)
Dr. Elizabeth Farina, University of Sao Paulo, Brazil
Mr. Guilherme Monteiro, University of Sao Paulo, Brazil
An Inquiry into the Evolving Supermarket
Industry in Africa
(ID # 1192)
(Presentation)
Ms. Lindie Botha, Agricultural Business Chamber, South Africa
Dr. Herman van Schalkwyk, University of the Free State, South Africa
Consumer Preference for Region of Origin:
Evidence with Origin Embedded Goods
(ID # 1090)
(Presentation)
Dr. Jay Lillywhite, New Mexico State University, USA
Ms. Vera Wilson, New Mexico State University, USA
Ms. Clarissa Cox, New Mexico State University, USA
Acquario (AB): Governance
Moderator: Dr. Derek Baker, Institute of Food and Resource Economics, Denmark
Does Traditional Guanxi Matter for Smallholders
in Modern Markets? A Structural Equation Modeling
(ID #1008)
(Presentation)
Mr. Hualiang Lu, Wageningen University, The Netherlands
Dr. Jacques Trienekens, Wageningen University, The Netherlands
Dr. Onno Omta, Wageningen University, The Netherlands
Effective Food Network Management through
Dynamic E-Commerce Partnering: Trust and Cultural Influences
(ID #1113)
(Presentation)
Dr. Melanie Fritz, University of Bonn, Germany
Governance Structures in the Argentine
Chicken Industry
(ID #1165)
(Presentation)
Mr. Hernan Palau, School of Agronomy-UBA, Argentina
Mr. Sebastian Senesi, School of Agronomy-UBA, Argentina
Ms. Romina Pizzorno, School of Agronomy-UBA, Argentina
Mrs. Consolacion Otano, School of Agronomy-UBA, Argentina
Mr. Fernando Vilella, Food and Agribusiness Program FAUBA, Argentina
Relationship and Incentives in Agricultural Inputs’ Marketing Channels (ID # 1193)
Mr. Luciano Castro, PENSA, Brazil
Dr. Marcos Fava Neves, PENSA/ USP, Brazil
Dr. Geraldo Toledo, PENSA, Brazil
Auditorium (AB): Case Conference
Don Raúl Rosas - An Entrepreneur in Mexico (ID #1186)
Dr. Maria del Carmen Lopez-Reyna, Colegio de Postgraduados de Mexico, Mexico
Mrs. Maria Olga Toledano, Colegio de Postgraduados de Mexico, Mexico
Dr. Lisa House, University of Florida, USA
Mr. Carlos Omar Trejo-Pech, University of Florida, USA
Discussant: Mr. Bernard Kilian, INCAE, Costa Rica
The Las Cruces Framers' and Crafts Markets:
Facing a "Chicken or the Egg" Situation
(ID #1188)
(Presentation)
Dr. Jay Lillywhite, New Mexico State University, USA
Ms. Jennifer Simonsen, New Mexico State University
Discussant: Dr. Michael Lau, Sam Houston State University, USA
Bigab Library (AB): Student Case Competition Preliminary Round (Group A)
Four teams -out of nine total teams - from around the world will present a solution to an agribusiness management situation that requires a quick management response. Two teams will be selected from the total nine teams to compete in the finals round. Finalists will be announced immediately following the second preliminary round (Group B) that will be held during Session #3.
Judges:
Mr. Hans Jöhr, Corporate Head of Agriculture, Nestec Ltd., Switzerland
Dr. Eluned Jones, Director - Master of Agribusiness Program, TAMU, USA
Mr. Ulrich Kihm, CEO, Safe Food Solutions, INC (SAFOSO), Switzerland
Session 3 – 4:00PM - 5:30PM
Traviata (DLV): African Development
Moderator: Mr. Sebastian Senesi, School of Agronomy-UBA, Argentina
Emerging from 27 years of Civil War: What Role
can Agribusiness Managers Play in Developing a Vibrant Angolan Agricultural
Sector?
(ID # 1068)
Mr. Gomes Cambuta, Michigan State University, USA
Dr. Dave Weatherspoon, Michigan State University, USA
Exploring Black Economic Empowerment in the
South African Wine Industry: A Case Study
(ID # 1115)
(Presentation)
Mr. Ngwako Moses Sefoko, University of Antwerp, Belgium
Dr. Wim Janssens, University of Antwerp, Belgium
Dr. Johan Van Rooyen, Univ of Pretoria/ Wine Industry Council, South Africa
Dr. Frank Bostyn, Univesty of Antwerp – UAMS, Belgium
Dr. Luc D'Haese, Univesty of Antwerp – UAMS, Belgium
New Trends in Supermarkets Procurement System
in South Africa: The Case of Local Procurement Schemes from Small-Scale
Farmers by Rural-Based Retail Chain Stores
(ID # 1189)
(Presentation)
Mrs. Hester Vermeulen, University of Pretoria, South Africa
Mrs. Estelle Bienabe, CIRAD & University of Pretoria, South Africa
An Evaluation of Participatory Irrigation and
Livestock Development Projects: A Case of BeitBridge and Mberengwa Districts
of Zimbabwe (ID # 1121)
Ms. Portia Ndou, Univesity of Fort Hare, South Africa
Mr. Abbyssinia Mushunje, Univesity of Fort Hare, South Africa
Trovatore (DLV): Small Holders Participation
Moderator: Dr. Murray McGregor, Desert Knowledge CRC, Autralia
Economic Feasibility of a Mariculture
Enterprise in a Transitional Economy. A Case for Grouper in East Timor
(ID # 1102)
(Presentation)
Mr. Toby Wood, University of Hawaii at Manoa, USA
Dr. Catherine Chan-Halbrendt, University of Hawaii at Manoa, USA
Dr. Richard Bowen, University of Hawaii at Manoa, USA
Restructuring of Agri-Food Market Chains and
Smallholder Diary Producers' Participation in India (ID
# 1161)
(Presentation)
Dr. Vijay Sharma, Indian Institute of Management, India
The Importance of Economic Information
Management in Traditional Agriculture Production Systems in Central America -
A Case Study on Coffee
(ID # 1199)
(Presentation)
Dr. Bernard Kilian, INCAE, Costa Rica
Ms. Kira Shcroeder, CIMS, Costa Rica
Rigoletto (DLV): Food Consumption and Health
Moderator: Dr. Marcos Fava Neves, FEARP/ USP, Brazil
Discovering and Promoting Commodity Health
Attributes: Programs and Issues
(ID # 1075)
(Presentation)
Dr. Hoy Carman, University of California, USA
Fruits and Vegetable Consumption Among College
Students in Arkansas and Florida: Food Culture vs. Health Knowledge
(ID # 1077)
(Presentation)
Dr. Christiane Schroeter, Arkansas State University, USA
Dr. Lisa House, University of Florida, USA
Dr. Argelia Lorence, Arkansas Biosciences Institute and Arkansas State
University, USA
Will Consumers Put Their Money Where Their
Mouth Is?: Willingness-to Pay for Nutritional, Taste and Visual Attributes in
Grass-fed Versus Grain-finished Beef
(ID #
1101)
Dr. Wendy. J. Umberger, University of Adelaide,
Australia
Dr. Peter C. Boxall, University of Alberta, Canada
Dr. R. Curt Lacy, University of Georgia, USA
Dr. Candice N. Clark, University of Georgia, USA
The Dynamic Impact of H5N1 Avian Influenza on
the Turkish Poultry Sector (ID #
1116)
(Presentation)
Dr. Sayed Saghaian, University of Kentucky, USA
Dr. Gökhan Özertan, Boğaziçi University, Turkey
Dr. Aslihan Spaulding, Illinois State University, USA
Nabucco (DLV): Role of Trust
Moderator: Dr. Melanie Fritz, University of Bonn, Germany
Transcending Cultural Barriers Between Nations
in Order to Improve Trust in Agribusiness
(ID # 1111)
(Presentation)
Dr. Mark Hansen, Brigham Young University, USA
Mr. Todd Plocher, Brigham Young University, USA
Understanding Trust: A Comparative Study of
French and Mexican Firms in the Cheese Industry
(ID # 1029)
(Presentation)
Dr. Katia A. Figueroa Rodriguez, Colegio de Postgraduados, Mexico
Dr. Oscar L. Figueroa Rodriguez, Colegio de Postgraduados, Mexico
The Role of Trust in European Food Chains –
Theory and Empirical Findings (ID
# 1045)
(Presentation)
Dr. Christian Fischer, University of Bonn, Germany
Dr. Melanie Fritz, University of Bonn, Germany
Trust as a Supply Chain Management Tool for
Slaughterhouses: Empirical Evidence from North-Western Germany
(ID # 1137)
(Presentation)
Mr. Jan Bahlmann, Georg August University Goettingen, Germany
Ms. Birgit Schulze, Georg August University Goettingen, Germany
Dr. Achim Spiller, Georg August University Goettingen, Germany
Bigab Library (AB): Cooperation in Chains and Networks
Moderator: Prof. Sushil Kumar, Indian Institute of Management, India
Networking for Competitive Advantage: The Case
of U.S. Agricultural Cooperatives
(ID # 1028)
(Presentation)
Dr. Fabio Rivas Chaddad, Ibmec Sao Paulo, Brazil
The Willingness and Likelihood of Growers
Participation in Fresh Produce Supply Chain Management: Special Focus on the
Hawaiian Avocado Industry (ID #
1103)
(Presentation)
Ms. Jyotsna Krishnankumar, University of Hawaii at Manoa, USA
Dr. Catherine Chan-Halbrendt, University of Hawaii at Manoa, USA
Dr. Pauline Sullivan, Florida State University, USA
Mr. Ken Love, Love Family Farms, USA
The Role and Success Factors of Livestock
Trading Cooperatives (ID # 1183)
(Presentation)
Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany
Ms. Annabell Franz, Georg August University Goettingen, Germany
Target Groups and Customer Satisfaction in
Farmer-to-Consumer Direct Marketing
(ID # 1134)
(Presentation)
Dr. Achim Spiller, Georg August University Goettingen, Germany
Mr. Matthias Mellin, Georg August University Goettingen, Germany
Dr. Anke Zuehlsdorf, Georg August University Goettingen, Germany
Acquario (AB): Investments and Industry Concentration
Moderator: Mr. Jose Antonio Boccherini, Instituto San Telmo, Spain
Economic Analysis of Incentives for Foreign
Direct Investment in Beef Systems in Argentina and Uruguay
(ID # 1006)
(Presentation)
Dr. DeeVon Bailey, Utah State University, USA
Mr. Eric Thor III, Royal Agricultural College and Utah State University, UK
Mr. Alejandro Silva, University of Buenos Aires, Argentina
Dr. Steven Vickner, Utah State University, USA
The Determinants of Capital Structure Choice
for Soybean Production in Brazil
(ID # 1040)
(Presentation)
Mrs. Luciana Almeida, ESPM Busines School, Brazil
Dr. Decio Zylbersztajn, University of Sao Paulo, Brazil
The Impact of Increasing Consolidation and
Concentration in the Food Industry on the Food Chain Performance: Economic and
Legal Evidence from Agricultural Contracting in the US
(ID #
1049)
(Presentation)
Dr. Yuliya Bolotova, University of Idaho, USA
Structural and Social Dimensions of an
International Joint Venture: The Case of Hypor Canada
(ID # 1175)
(Presentation)
Dr. Sylvain Charlebois, University of Regina, Canada
Auditorium (AB): Student Case Competition Preliminary Round (Group B)
Five teams - out of nine total teams - from around the world will present a solution to an agribusiness management situation that requires a quick management response. Two teams from the nine teams will be selected to compete in the finals round. Finalists will be announced immediately following this preliminary round.
Judges:
Mr. Pietro Gandolfi, Managing Director, Società Parmense Insediamenti Produttivi S.p.A. (SPIP), Italy
Mr. Kenneth Harling, Wilfred Laurier University, Canada
Mr. Ross McLaren, Fmr. President and CEO, Shaw Supermarkets - USA, UK
Sunday, June 24
Session 4 – 9:00AM - 10:30AM
Traviata (DLV): Chain Modeling and Mapping
Moderator: Dr. Keivan Zokaei, Cardiff Business School, UK
An Error Correction Approach to Modeling Beef
Supply Response in South Africa
(ID # 1021)
(Presentation)
Mr. Ogundeji A. Akintunde, University of the Free State, South Africa
Mr. Oyewumi O. Ayodeji, National Agricultural Marketing Council, South Africa
Mr. Andre Jooste, University of the Free State, South Africa
Computer Simulation of Soybean Export Supply
Chains in Uruguay
(ID # 1106)
(Presentation)
Mr. Daniel Conforte, Massey University, New Zeland
Mr. Pablo Caputi, Facultad de Administración y Ciencias Sociales, Uruguay
Mr. Juan Carlos Nogueira, Universidad ORT, Uruguay
Mapping the Competitive Food Chain for Fresh
Produce: The Case of Retailers in Tshwane Metro, South Africa
(ID # 1158)
(Presentation)
Mr. Hilton Madevu, National Dpt. of Agriculture, South Africa
Mr. Andre Louw, University of Pretoria, South Africa
Mr. Johann Kirsten, University of Pretoria, South Africa
The Case for Heterogeneity in the Pork Value
Chain: Sharing Rewards and Risk
(ID # 1072)
(Presentation)
Dr. Allan Gray, Purdue University, USA
Dr. Paul Preckel, Purdue University, USA
Dr. Mike Boehlje, Purdue University, USA
Trovatore (DLV): Integration of Smallholders in Chains
Moderator: Dr. Sylvain Charlebois, University of Regina, Canada
Ms. Ingrid Fromm, University of Leipzig, Germany
(Presentation)
Marketing Opportunities for Art and Eco
Textiles from Laos
(ID # 1109)
(Presentation)
Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK
Ms. Karin Tränkner-Beslimane, Royal Agricultural College, UK
The Commercialization of Emerging Vegetable
Producers in the Western Cape Province of South Africa
(ID # 1182)
(Presentation)
Mr. Modise Moloi, Western Cape Department of Agriculture , South Africa
Inefficiencies of the Kenyan Cattle Market:
Problems and Potential Solutions
(ID # 1214)
(Presentation)
Ms. Katherine Baldwin, Purdue University, USA
Dr. Keneth Foster, Purdue University
Rigoletto (DLV): Customer Orientation
Moderator: Dr. Joseph Haber, BASF, Germany
Invest in People, Products, or Plants? Farmer
Preferences for Service Quality Attributes
(ID # 1019)
(Presentation)
Mr. Michael Gunderson, Univesity of Florida, USA
Dr. Jay Akridge, Purdue University, USA
Dr. Michael Boehlje, Purdue University, USA
Dr. Allan Gray, Purdue University, USA
Dr. Jayson Lusk, Oklahoma State University, USA
Customer Service Design Case Study: Insights
for Customer Loyalty in the Food Sector
(ID # 1041)
(Presentation)
Mrs. Luciana Almeida, ESPM Busines School, Brazil
Ms. Ione Almeida, Almeida Associados Consulting Firm Ltd, Brazil
Farmer Controlled Business: The Need to Introduce a Focus of Consumer and Supply Chain (ID #1178)
Mr. Francisco Gonzalez Diaz, Royal Agricultural College, UK
Dr. David Newton, Royal Agricultural College, UK
Dr. John Alliston, Royal Agricultural College, UK
Willingness to Try Innovative Products: The Case
of Food Products in Rio Grande do Sul, Brazil
(ID # 1080)
(Presentation)
Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK
Ms. Marcia Barcellos, Federal University of Rio Grande do Sul, Brazil
Dr. Luciana Vieira, UNISINOS, Brazil
Dr. Gabriela Ferreira, Pontifícia Universidade Católica – PUCRS, Brazil
Nabucco (DLV): Added Value Creation
Moderator: Prof. Rudy Nayga, Texas A&M University, USA
The Cocoa Marketing Chain in Ecuador: Analysis
of Chain Constraints to the Development of Markets for High-Quality Cacao
(ID # 1067)
(Presentation)
Ms. Pilar Jano, Virginia Tech, USA
Dr. Denise Mainville, Virginia Tech, USA
What Adds Value in Specialty Coffee? A Hedonic
Price Analysis of Central and South American E-Auctions
(ID # 1076)
(Presentation)
Ms. Laura Donnet, Michigan State University, USA
Dr. Dave Weatherspoon, Michigan State University, USA
Dr. John P. Hoehn, Michigan State University, USA
The Decision to Direct Market: An Analysis of
Small Fruit and Specialty Product Markets in Virginia
(ID # 1081)
(Presentation)
Mr. Joseph Monson, Virginia Tech, USA
Dr. Denise Mainville, Virginia Tech, USA
Analysis of Farm Household Preferences in the
Management of Invasive Species: The Case of Miconia in Hawaii
(ID # 1105)
(Presentation)
Dr. Catherine Chan-Halbrendt, University of Hawaii at Manoa, USA
Ms. Fang Yang, University of Hawaii at Manoa, USA
Ms. Lynna Thomas, University of Hawaii at Manoa, USA
Ms. Jyotsna Krishnankumar, University of Hawaii at Manoa, USA
Bigab Library (AB): Quality Standards
Moderator: Prof. Drew Starbird, Santa Clara University, USA
Certification Schemes in the German Food
Business: Classification and Evaluation from the Perspective of Small and
Medium-Sized Enterprises
(ID # 1018)
(Presentation)
Ms. Christina Gawron, Georg August University Goettingen, Germany
Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany
Mr. Christian Schaper, Georg August University Goettingen, Germany
Mr. Arne Schlieckau, Georg August University Goettingen, Germany
Traceability Implementation in Argentine and
Brazilian Beef Agribusiness: Incentives, Key Drivers and Limitations
(ID # 1154)
(Presentation)
Mr. Hernan Palau, Shool of Agronomy-UBA, Argentina
Mr. Marco Conejero, PENSA USP, Brazil
Mr. Maximo Delacre, School of Agronomy, Argentina
Mr. Everton Molina Campos, PENSA USP, Brazil
Mr. Facundo Neyra, School of Agronomy –UBA, Argentina
Dr. Fernando Vilella, School of Agronomy-UBA, Argentina
Private Voluntary Standards and Developing
Country Access to Global Value Chains
(ID # 1194)
(Presentation)
Dr. Linda Fulponi, OECD, France
Dr. Andree Jooste, University of the Free State, South Africa
Acquario (AB): Information Exchange, Food Safety
Moderator: Dr. Lisa House, University of Florida, USA
Efficiency and Productivity Change in Indian
Food Processing Industry: Determinants and Policy Implications
(ID # 1046)
(Presentation)
Dr. Surendra Singh, Tennessee State University, USA
Dr. Jabir Ali, Indian Institute of Management, India
Mr. Enefiok Ekanem, Tennessee State University, USA
Economic Relationships and B2B Communication in
Selected European Agri-food Chains – First Empirical Evidence
(ID # 1047)
(Presentation)
Mr. Christian Fischer, University of Bonn, Germany
M. Hartmann, University of Bonn, Germany
M. Bavorova, IAMO, Germany
H. Hockmann, IAMO, Germany
H. Suvanto, University of Helsinski Ruralia Institute, Finland
Dr. Maeve Henchion, Teagasc, Ireland
C. Mc Gee, Ashtown Food Research Center, Ireland
G. Dybowski, Institute of Agricultural and Food Economics, Poland
M. Kobuszynska, Institute of Agricultural and Food Economics, Poland
Food Safety Information Sources for Rural and
Urban Primary Food Preparers
(ID # 1084)
(Presentation)
Mr. Enefiok Ekanem, Tennessee State University, USA
Dr. Fisseha Tegegne, Tennessee State University, USA
Ms. Mary Mafuyai-Ekanem, NC A&T State University, USA
Dr. Surendra Singh, Tennessee State University, USA
Mr. Safdar Muhammad, Tennessee State University, USA
Reforming the Produce Food Safety System: An
Analysis of the 2006 E. Coli Spinach Outbreak in California
(ID # 1200)
(Presentation)
Mr. Ron Maysenhalder, Santa Clara University, USA
Ms. Ellen Farmer, Collaborative Ventures, USA
Dr. Gregory Baker, Santa Clara University, USA
Auditorium (AB): Case Conference
Super AM Supermarkets
(ID# 1171)
(Presentation)
Dr. Kenneth Harling, Wilfrid Laurier University, Canada
Discussant: Mr. Arlo Biere, Kansas State University, USA
Grupo Modelo at the Beginning of the XXI
Century (ID #1060)
(Presentation)
Dr. Miguel Angel Llano Irusta, Instituto Internacional San Telmo, Spain
Discussant: Mr. Alfred Parks, Prairie View A&M University, USA
Session 5 – 11:00AM - 12:30PM
Traviata (DLV): Vertical Coordination
Moderator: Mr. Hernan Palau, School of Agronomy-UBA, Argentina
Agri-Chain Transfer and the Integrated
Logistics Impact: The São Francisco Valley Citrus Project - Brazil
(ID # 1055)
(Presentation)
Mr. Matheus Alberto Consoli, EESC USP, Brazil
Dr. Marcos Fava Neves, FEARP USP, Brazil
Dr. Marcel Andreotti Musetti, EESC USP, Brazil
How Structure Vertical Organizations in the Brazilian Agribusiness? The Case of Dairy Chain. (ID # 1128)
Mr. Everton Molina Campos, University São Paulo, Brazil
Dr. Marcos Fava Neves, University São Paulo, Brazil
The joint impact of Supply Chain Integration
and Quality Management on the performance of pork processing firms in China.
(ID #1147)
(Presentation)
Mrs. Jiqin Han, Wageningen University, The Netherlands
Dr. S.W.F. Omta, Wageningen University, The Netherlands
Dr. Jacques Trienekens, Wageningen University, The Netherlands
Quest for Quality - An Enabler of Vertical
Collaboration
(ID # 1179)
(Presentation)
Mr. Taras Gagalyuk, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Dr. Kirsti Dautzenberg, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Dr. Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Trovatore (DLV): Chains and International Trade
Moderator: Mr. Christian Fischer, University of Bonn, Germany
EU-China Agricultural Trade in Relation to
China’s WTO Membership
(ID # 1044)
(Presentation)
Dr. Jyrki Niemi, MTT Agrifood Research Finland, Finland
Ms. Ellen Huan-Niemi, MTT Agrifood Research Finland, Finland
Market Integration and Agribusiness in the
North American Free Trade Agreement: The Case of Fruits and Vegetables
(ID # 1176)
(Presentation)
Dr. Dwi Susanto, Texas A&M University, USA
Dr. C. Parr Rosson, Texas A&M University, USA
Mr. Flynn Adcock, Texas A&M University, USA
Washington-British Columbia Forecasted Trade
and Border Crossings’ Potential Impact on Supply Chain Logistics in
Agriculture and Other Industries
(ID # 1181)
(Presentation)
Mr. Hamilton Galloway, Washington State University, USA
Dr. Ken Casavant, Washington State University, USA
Dr. Eric Jessup, Washington State University, USA
Rigoletto (DLV): Education and training
Moderator: Prof. Kerry Litzenberg, Texas A&M University, USA
Teaching and Learning Technologies and Student
Success in Agricultural Higher Education of Armenia
(ID # 1013)
(Presentation)
Dr. Vardan Urutyan, ICARE Foundation, Armenia
Mr. Arthur Grigoryan, ICARE Foundation, Armenia
Disciplinary Differences and Their Implications
for the Future of Agribusiness Programs
(ID # 1078)
(Presentation)
Dr. Jeffrey Royer, University of Nebraska-Lincoln, USA
The Effects of Research and Extension
Appointments on Teaching Performance: Implications for Agribusiness Programs
(ID # 1079)
(Presentation)
Dr. Jeffrey Royer, University of Nebraska-Lincoln, USA
Dr. David Marx, University of Nebraska-Lincoln, USA
On the Use of Valuation Mechanisms to Measure
Consumers' Willingness to Pay for Novel Products: A Comparison of Hypothetical
and Non-Hypothetical Values (ID #
1174)
(Presentation)
Mr. Andres Silva, Texas A&M University, USA
Mr. Ben Campbell, Texas A&M University, USA
Dr. Rudy Nayga, Texas A&M University, USA
Dr. Park John, Texas A&M University, USA
Nabucco (DLV): Chain Issues
Moderator: Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany
Supply Chain Risk Management: An Effective
Lever to Enhance Sustainability on Agricultural Materials Supply
(ID # 1170)
(Presentation)
Mr. Benjamin Ware, Nestec S.A., Switzerland
Dr. Hans Jöhr, Nestec S.A., Switzerland
The Acceptance of GMO Seeds in German
Agriculture - Empirical Results
(ID # 1136)
(Presentation)
Mr. Julian Voss, Georg August University Goettingen, Germany
Dr. Achim Spiller, Georg August University Goettingen, Germany
A Value Chain Management Approach to Exploring
the Role of Strategy, Structure and Conduct on Firm Performance
(ID # 1086)
(Presentation)
Ms. Nicola Shadbolt, Massey University, New Zealand
Mr. Alan McDermott, Ruakura Research Center, New Zealand
Prof. David Walters, Massey University, New Zealand
"A future driver of
competitiveness - analyzing a non-food value chain" (ID # 1014)
(Presentation)
Dr. Kirsti Dautzenberg, Leibniz Institute of Agricultural Development in
Central and Eastern Europe, Germany
Dr. Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and
Eastern Europe, Germany
Auditorium (AB): Case Conference
Excel Cooperative: Strategic Response to the
Boom in Biofuels (ID #1009)
(Presentation)
Dr. Jay Akridge, Purdue University, USA
Discussant: Dr. Peter Goldsmith, University of Illinois, USA
Closing Remarks
Dr. Michael Boehlje, Purdue University, USA
Session 6 – 2:00PM - 3:30PM
Traviata (DLV): Policy Development
Moderator: Mr. Craig Watson, SYSCO Corporation, USA
Farmers' Preferences on Multifunctionality
Targeted Policy Measures (ID #
1039)
(Presentation)
Mr. Kyosti Arovuori, University of Helsinki, Finland
Dr. Jukka Kola, University of Helsinki, Finland
The Role of the Food Industry in Economic and
Social Development: Evidence from the State of Idaho
(ID # 1052)
(Presentation)
Dr. Yuliya Bolotova, University of Idaho, USA
Playing by the Rules - The High Cost of
Regulation in California Agriculture
(ID # 1099)
(Presentation)
Dr. Lynn Hamilton, Cal Poly, USA
Trovattore (DLV): Innovation
Moderator: Dr. Stefanie Bröring, Rölfs MC Partner Management Consultants GmbH, Germany
New Product Introductions by Danish Food
Industry Firms
(ID # 1141)
(Presentation)
Dr. Derek Baker, Institute of Food and Resource Economics, Denmark
Restrictions to Innovation in the Honey Agribusiness Design in Argentina. The Mieles Naturales de la Bahía ™ Case (ID # 1204)
Mr. Gustavo Napolitano, School of Agronomy-UBA, Argentina
Ms. Maria Cecilia Tresoldi, School of Agronomy-UBA, Argentina
Mr. Fernando Mogni, School of Agronomy-UBA, Argentina
Key Success Factors of Innovation in
Multinational Agrifood Prospector Companies
(ID # 1215)
(Presentation)
Dr. Frances Fortuin, Wageningen University, The Netherlands
Dr. Onno Omta, Wageningen University, The Netherlands
Rigoletto (DLV): Origin and Labeling of Food
Moderator: Ms. Julie Pennington, University of Nebraska – Lincoln, USA
The New Brazilian Legislation Regarding the
Transgenic Food Labeling and the Implications in Consumer Behavior
(ID # 1100)
(Presentation)
Mr. Rodrigo A. Orati, University of São Paulo (FEA-RP/USP), Brazil
Mr. Roberto Fava Scare, University of São Paulo (FEA-RP/USP), Brazil
Globalization in Food and Agribusiness:
Strategies of Adaptation to Local Needs and Demands
(ID # 1135)