Parma, Italy

Academia Barilla Center and Auditorium Paganini
June 23-26, 2007

 

Symposium Schedule of Presentations

 

 

Session 1 – 11:00AM - 12:30PM

 

Rigoletto (DLV): Discussion Session

Moderator: Mr. Daniel Conforte, Massey University, New Zeland

 

Case Studies in Futures and Options Markets and Violations of Government Regulations (ID # 1088)

(Presentation)

Dr. Dennis Conley, University of Nebraska-Lincoln, USA

Dr. Francis Declerck, ESSEC Business School, France

Dr. Francesco Braga, University of Guelph, Canada

 

Nabucco (DLV): Knowledge and Communication

Moderator: Prof. Kobus Laubscher, University of the Free State, South Africa

 

Vocational Training in the Field of Agriculture - Empirical Results (ID #1168)
(Presentation)

Mr. Julian Voss, Georg August University Goettingen, Germany

Dr. Achim Spiller,  Georg August University Goettingen, Germany

 

Industry-Academic Partnerships: Benefit or Burden? (ID# 1091)
(Presentation)

Dr. Gregory Baker, Santa Clara University, USA

Dr. Juan Batista, Bella Carlo, USA

Dr. Lisa House, University of Florida, USA

Dr. Allen Wysocki, University of Florida, USA

 

A Measurement of Risk Bearing as a Result of Consolidation (ID #1112)
(Presentation)

Dr. Mark Hansen, Brigham Young University, USA

Ms. Tanya Graziano, Brigham Young University, USA

 

Knowledge Based Communication Concept: A Case of an Innovative Functional Food Product with a Health Claim (ID # 1031)

Dr. Jofi Puspa, Justus Liebig University, Germany

Dr. Rainer Kühl, Justus Liebig University, Germany

 

Bigab Library (AB):  Organic Production

Moderator: Dr. Sayed Saghaian, University of Kentucky, USA

 

The New Horizon for Organics: A Market Outlook of the Effects of Wal-Mart on the International Organic Market (ID # 1198)
(Presentation)

Ms. Georgia Clark, Texas A&M University, USA

Mr. Dwi Susanto, Texas A&M University, USA

Dr. C. Parr Rosson, Texas A&M University, USA

Mr. Flynn Adcock, Texas A&M University, USA

 

Organic Dairy Demand Analysis: Market Segmentation and Targeting through Cluster Analysis Techniques (ID #1089)
(Presentation)

Dr. Denise Mainville, Virginia Tech, USA

Ms. Hannah McKnight, Virginia Tech, USA

 

Adoption of Product Innovations by Food Processors: Inimitable First Mover Marketing Strategies (ID # 1059)

(Presentation)

Dr. Thomas L. Sporleder, The Ohio State University, USA

Mr. Christopher Shanahan, The Ohio State University, USA

Dr. Neal H. Hooker, The Ohio State University, USA

 

Acceptance of the Organic Certification System by Farmers in Germany (ID # 1140)
(Presentation)

Mr. Holger Schulze, Georg August University Goettingen, Germany

Dr. Gabriele Jahn, Food Plus GmbH, Germany

Dr. Achim Spiller, Georg August University Goettingen, Germany

 

Acquario (AB): Consumer Perceptions and Consumer Concerns

Moderator: Dr. Allan Gray, Purdue University, USA

 

Consumption and Corpulence in China. A Consumer Segmentation Study Based on the Food Perspective (ID # 1004)
(Presentation)

Dr. Xiaoyong Zhang, LEI, Wageningen UR, The Netherlands

Mrs. Yuna He, National Institute for Nutrition and Food Safety, China

Dr. Hans Dagevos, LEI, Wageningen UR, The Netherlands

Dr. Ivo van der Lans, Wageningen University, The Netherlands

Mrs. Fengying Zhai, National Institute of Nutrition and Food Safety, China

 

The Attitude of Italian Consumers Towards GM Foods (ID # 1132)
(Presentation)

Dr. Cristina Mora, University of Parma, Italy

Dr. Davide Menozzi, University of Parma, Italy

Dr. Corrado Giacomini, University of Parma, Italy

Dr. Celia Cantoni, University of  Parma, Italy

Dr. Matteo Massari, University of  Parma, Italy

Dr. Gianluca Morelli, University of  Parma, Italy

 

The Interaction between Beliefs and Evaluations of Milk: Application of the Theory of Reasoned Action (ID # 1159)
(Presentation)

Mrs. Melanie Lang, University of Guelph, Canada

Mr. Elliot Currie, University of Guelph, Canada

 

Factors that Influence Beef Consumption: A Comparative Study of Brazil and Argentina (ID # 1153)
Mr. Everton Molina Campos, PENSA USP, Brazil

Mr. Maximo Delacre, School of Agronomy-UBA, Argentina

Mr. Facundo Neyra, School of Agronomy-UBA, Argentina

Mr. Marco Antonio Conejero, PENSA USP, Brazil

Mr. Hernan Palau, School of Agronomy-UBA, Argentina

Mr. Fernando Vilella, School of Agronomy-UBA, Argentina

 

Auditorium (AB): Case Conference Opening Session

Moderator : Dr. Gregory Baker, Santa Clara University, USA

 

Opening Remarks

Dr. Gregory Baker, Santa Clara University, USA

 

Case Conference Introduction “Developing a Teaching Case”
(Presentation)

Ms. Mary L. Shelman, Harvard Business School, USA

 

 

Session 2 – 2:00PM - 3:30PM

 

Traviata (DLV):Ethanol and Biofuels Production

Moderator: Dr. Hector Laurence, President and CEO, McLaren Holdings S.A, Argentina

 

The Expansion of U.S. Ethanol Production and The Changing Distribution of Corn in the U.S. and the World (ID # 1083)
(Presentation)

Dr. Dennis Conley, University of Nebraska-Lincoln, USA

Dr. Adam George, University of Nebraska, Lincoln, USA

 

Existing Governance Structures and their Impact on the Bio-fuel Agribusiness in Argentina  (ID # 1163)
Mr. Marcos Daziano, School of Agronomy -UBA, Argentina

Mr. Sebastian Senesi, School of Agronomy -UBA, Argentina

Ms. Carolina Guerrero, School of Agronomy -UBA, Argentina

Mr. Fernando Vilella, Food and Agribusiness Program FAUBA, Argentina

 

Bio-ethanol Production from Wheat in the Winter Rainfall Region of South Africa: A Quantitative Risk Analysis (ID #1180)
(Presentation)

Dr. James Richardson, Texas A&M University, USA

Mr. Wessel Lemmer,  Grain South Africa, South Africa

Dr. Joe Outlaw, Texas A&M University, USA

 

Usage Competition between Oilseeds and Biofuels: Impact Assessment on the Brazilian Food Production (ID # 1197)
(Presentation)

Mr. Omar Benedetti, UFRGS, Brazil

Mr. Régis Rathmann, UFRGS, Brazil

Dr. Antonio Padula, UFRGS, Brazil

Dr. Homero Dewes, UFRGS, Brazil

 

Trovatore (DLV): Innovation and Entrepreneurship

Moderator: Ms. Ina Enting, Wageningen UR, The Netherlands

 

Entrepreneurship and Competitive Advantage: Examining the Case of Study of Illy Cafe (ID # 1022)
(Presentation)

Dr. Maria Sylvia Saes, University of São Paulo, Brazil

Mr. Ibuki Ishikawa, Ritsumeikan University, Japan

 

Food Promotion Strategies: Drivers of Global Business Expansion (ID # 1051)
(Presentation)

Dr. Sushil Kumar, Indian Institute of Management, India

Mr. Nimish Jain, Indian Institute of Management, India

 

Innovation Strategies in the Emerging Nutraceuticals and Functional Foods Industry (ID # 1104)
(Presentation)

Dr. Stefanie Bröring, Rölfs MC Partner Management Consultants GmbH, Germany

 

Rigoletto (DLV): Building competitive advantage

Moderator: Dr. Fabio Rivas Chaddad, Ibmec Sao Paulo, Brazil

 

Building Competitive Advantages for the Livestock Farming of Rio Grande do Sul. The Case of the Indication of Origin of the "Meat of the Gaucho Pampas” (ID # 1094)
Mr. Guilherme Malafaia, University of Rio Grande do Sul, Brazil

Dr. Julio Otavio Barcellos, University of Rio Grande do Sul, Brazil

Ms. Denise Azevedo, University of Rio Grande do Sul, Brazil

Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK

Mr. Marcelo Pinto, University of Rio Grande do Sul, Brazil

 

The Salinas Cheese Factory: Factors Affecting the Competitive Strategy in Ecuador (ID 1184)
Mr. Francisco Gonzalez Diaz, Royal Agricultural College, UK

Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK

Mr. Gareth Thomas, Royal Agricultural College, UK

Mr. Raul Martinez Hernandez, Hacienda Agualongo, Ecuador

 

Implementing the Porter Framework to Develop Strategies to Improve the Competitiveness of the South African Wine Industry (ID # 1023)
(Presentation)

Mr. Dirk Esterhuizen, Agricultural Business Chamber, South Africa

Mr. Johan Van Rooyen, South African Wine Board, South Africa

 

Determinants of Sector Competitiveness and Implications for the EU Food & Drink Manufacturing Industries (ID #1071)
(Presentation)

Mr. Christian Fischer, University of Bonn, Germany

Mr. Sebastian Schornberg, University of Bonn, Germany

 

Nabucco (DLV): Retail

Moderator: Dr. Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany

 

Market Segmentation Practices of Retail Agribusiness Firms (ID # 1053)
(Presentation)

Dr. Jay Akridge, Purdue University, USA

Mr. Aaron Reimer, Purdue University, USA

Dr. Mike Boehlje, Purdue University, USA

Dr. Allan Gray, Purdue University, USA

 

Food Retailing Competition and Trust: Some Evidences from Brazil (ID # 1070)
(Presentation)

Dr. Elizabeth Farina, University of Sao Paulo, Brazil

Mr. Guilherme Monteiro, University of Sao Paulo, Brazil

 

An Inquiry into the Evolving Supermarket Industry in Africa (ID # 1192)
(Presentation)

Ms. Lindie Botha, Agricultural Business Chamber, South Africa

Dr. Herman van Schalkwyk, University of the Free State, South Africa

 

Consumer Preference for Region of Origin: Evidence with Origin Embedded Goods (ID # 1090)
(Presentation)

Dr. Jay Lillywhite, New Mexico State University, USA

Ms. Vera Wilson, New Mexico State University, USA

Ms. Clarissa Cox, New Mexico State University, USA

 

Acquario (AB): Governance

Moderator: Dr. Derek Baker, Institute of Food and Resource Economics, Denmark

 

Does Traditional Guanxi Matter for Smallholders in Modern Markets? A Structural Equation Modeling (ID #1008)
(Presentation)

Mr. Hualiang Lu, Wageningen University, The Netherlands

Dr. Jacques Trienekens, Wageningen University, The Netherlands

Dr. Onno Omta, Wageningen University, The Netherlands

 

Effective Food Network Management through Dynamic E-Commerce Partnering: Trust and Cultural Influences (ID #1113)
(Presentation)

Dr. Melanie Fritz, University of Bonn, Germany

 

Governance Structures in the Argentine Chicken Industry (ID #1165)
(Presentation)

Mr. Hernan Palau, School of Agronomy-UBA, Argentina

Mr. Sebastian Senesi, School of Agronomy-UBA, Argentina

Ms. Romina Pizzorno, School of Agronomy-UBA, Argentina

Mrs. Consolacion Otano, School of Agronomy-UBA, Argentina

Mr. Fernando Vilella, Food and Agribusiness Program FAUBA, Argentina

 

Relationship and Incentives in Agricultural Inputs’ Marketing Channels (ID # 1193)

Mr. Luciano Castro, PENSA, Brazil

Dr. Marcos Fava Neves, PENSA/ USP, Brazil

Dr. Geraldo Toledo, PENSA, Brazil

 

Auditorium (AB):  Case Conference

 

Don Raúl Rosas - An Entrepreneur in Mexico (ID #1186)

Dr. Maria del Carmen Lopez-Reyna, Colegio de Postgraduados de Mexico, Mexico

Mrs. Maria Olga Toledano, Colegio de Postgraduados de Mexico, Mexico

Dr. Lisa House, University of Florida, USA

Mr. Carlos Omar Trejo-Pech, University of Florida, USA

 

Discussant: Mr. Bernard Kilian, INCAE, Costa Rica

 

The Las Cruces Framers' and Crafts Markets: Facing a "Chicken or the Egg" Situation (ID #1188)
(Presentation)

Dr. Jay Lillywhite, New Mexico State University, USA

Ms. Jennifer Simonsen, New Mexico State University

 

Discussant: Dr. Michael Lau, Sam Houston State University, USA

 

Bigab Library (AB): Student Case Competition Preliminary Round (Group A)

Four teams -out of nine total teams - from around the world will present a solution to an agribusiness management situation that requires a quick management response. Two teams will be selected from the total nine teams to compete in the finals round. Finalists will be announced immediately following the second preliminary round (Group B) that will be held during Session #3.

 

Judges:

Mr. Hans Jöhr, Corporate Head of Agriculture, Nestec Ltd., Switzerland

Dr. Eluned Jones, Director - Master of Agribusiness Program, TAMU, USA

Mr. Ulrich Kihm, CEO, Safe Food Solutions, INC (SAFOSO), Switzerland

 

Session 3 – 4:00PM - 5:30PM

 

Traviata (DLV): African Development

Moderator: Mr. Sebastian Senesi, School of Agronomy-UBA, Argentina

 

Emerging from 27 years of Civil War: What Role can Agribusiness Managers Play in Developing a Vibrant Angolan Agricultural Sector? (ID # 1068)
Mr. Gomes Cambuta, Michigan State University, USA

Dr. Dave Weatherspoon, Michigan State University, USA

 

Exploring Black Economic Empowerment in the South African Wine Industry: A Case Study (ID # 1115)
(Presentation)

Mr. Ngwako Moses Sefoko, University of Antwerp, Belgium

Dr. Wim Janssens, University of Antwerp, Belgium

Dr. Johan Van Rooyen, Univ of Pretoria/ Wine Industry Council, South Africa

Dr. Frank Bostyn, Univesty of Antwerp – UAMS, Belgium

Dr. Luc D'Haese, Univesty of Antwerp – UAMS, Belgium

 

New Trends in Supermarkets Procurement System in South Africa: The Case of Local Procurement Schemes from Small-Scale Farmers by Rural-Based Retail Chain Stores (ID # 1189)
(Presentation)

Mrs. Hester Vermeulen, University of Pretoria, South Africa

Mrs. Estelle Bienabe, CIRAD & University of Pretoria, South Africa

 

An Evaluation of Participatory Irrigation and Livestock Development Projects: A Case of BeitBridge and Mberengwa Districts of Zimbabwe (ID # 1121)
Ms. Portia Ndou, Univesity of Fort Hare, South Africa

Mr. Abbyssinia Mushunje, Univesity of Fort Hare, South Africa

 

Trovatore (DLV): Small Holders Participation

Moderator: Dr. Murray McGregor, Desert Knowledge CRC, Autralia

 

Economic Feasibility of a Mariculture Enterprise in a Transitional Economy. A Case for Grouper in East Timor (ID # 1102)
(Presentation)

Mr. Toby Wood, University of Hawaii at Manoa, USA

Dr. Catherine  Chan-Halbrendt, University of Hawaii at Manoa, USA

Dr. Richard Bowen, University of Hawaii at Manoa, USA

 

Restructuring of Agri-Food Market Chains and Smallholder Diary Producers' Participation in India (ID # 1161)
(Presentation)

Dr. Vijay Sharma, Indian Institute of Management, India

 

The Importance of Economic Information Management in Traditional Agriculture Production Systems in Central America - A Case Study on Coffee (ID # 1199)
(Presentation)

Dr. Bernard Kilian, INCAE, Costa Rica

Ms. Kira Shcroeder, CIMS, Costa Rica

 

Rigoletto (DLV): Food Consumption and Health

Moderator: Dr. Marcos Fava Neves, FEARP/ USP, Brazil

 

Discovering and Promoting Commodity Health Attributes: Programs and Issues (ID # 1075)
(Presentation)

Dr. Hoy Carman, University of California, USA

 

Fruits and Vegetable Consumption Among College Students in Arkansas and Florida: Food Culture vs. Health Knowledge (ID # 1077)
(Presentation)

Dr. Christiane Schroeter, Arkansas State University, USA
Dr. Lisa House, University of Florida, USA
Dr. Argelia Lorence, Arkansas Biosciences Institute and Arkansas State University, USA

 

Will Consumers Put Their Money Where Their Mouth Is?:  Willingness-to Pay for Nutritional, Taste and Visual Attributes in Grass-fed Versus Grain-finished Beef  (ID # 1101)
Dr. Wendy. J. Umberger, University of Adelaide, Australia

Dr.  Peter C.  Boxall, University of Alberta, Canada

Dr. R. Curt Lacy, University of Georgia, USA

Dr. Candice N. Clark, University of Georgia, USA

 

The Dynamic Impact of H5N1 Avian Influenza on the Turkish Poultry Sector (ID # 1116)
(Presentation)

Dr. Sayed Saghaian, University of Kentucky, USA

Dr. Gökhan Özertan, Boğaziçi University, Turkey

Dr. Aslihan Spaulding, Illinois State University, USA

 

Nabucco (DLV): Role of Trust

Moderator: Dr. Melanie Fritz, University of Bonn, Germany

 

Transcending Cultural Barriers Between Nations in Order to Improve Trust in Agribusiness (ID # 1111)
(Presentation)

Dr. Mark Hansen, Brigham Young University, USA

Mr. Todd Plocher, Brigham Young University, USA

 

Understanding Trust: A Comparative Study of French and Mexican Firms in the Cheese Industry (ID # 1029)
(Presentation)

Dr. Katia A. Figueroa Rodriguez, Colegio de Postgraduados, Mexico

Dr. Oscar L. Figueroa Rodriguez, Colegio de Postgraduados, Mexico

 

The Role of Trust in European Food Chains – Theory and Empirical Findings (ID # 1045)
(Presentation)

Dr. Christian Fischer, University of Bonn, Germany

Dr. Melanie Fritz, University of Bonn, Germany

 

Trust as a Supply Chain Management Tool for Slaughterhouses: Empirical Evidence from North-Western Germany (ID # 1137)
(Presentation)

Mr. Jan Bahlmann, Georg August University Goettingen, Germany

Ms. Birgit Schulze, Georg August University Goettingen, Germany

Dr. Achim Spiller, Georg August University Goettingen, Germany

 

Bigab Library (AB): Cooperation in Chains and Networks

Moderator: Prof. Sushil Kumar, Indian Institute of Management, India

 

Networking for Competitive Advantage: The Case of U.S. Agricultural Cooperatives (ID # 1028)
(Presentation)

Dr. Fabio Rivas Chaddad, Ibmec Sao Paulo, Brazil

 

The Willingness and Likelihood of Growers Participation in Fresh Produce Supply Chain Management: Special Focus on the Hawaiian Avocado Industry (ID # 1103)
(Presentation)

Ms. Jyotsna Krishnankumar, University of Hawaii at Manoa, USA

Dr. Catherine Chan-Halbrendt, University of Hawaii at Manoa, USA

Dr. Pauline Sullivan, Florida State University, USA

Mr. Ken Love, Love Family Farms, USA

 

The Role and Success Factors of Livestock Trading Cooperatives (ID # 1183)
(Presentation)

Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany

Ms. Annabell Franz, Georg August University Goettingen, Germany

 

Target Groups and Customer Satisfaction in Farmer-to-Consumer Direct Marketing (ID # 1134)
(Presentation)

Dr. Achim Spiller, Georg August University Goettingen, Germany

Mr. Matthias Mellin, Georg August University Goettingen, Germany

Dr. Anke Zuehlsdorf, Georg August University Goettingen, Germany

 

Acquario (AB): Investments and Industry Concentration

Moderator: Mr. Jose Antonio Boccherini, Instituto San Telmo, Spain

 

Economic Analysis of Incentives for Foreign Direct Investment in Beef Systems in Argentina and Uruguay (ID # 1006)
(Presentation)

Dr. DeeVon Bailey, Utah State University, USA

Mr. Eric Thor  III, Royal Agricultural College and Utah State University, UK

Mr. Alejandro Silva, University of Buenos Aires, Argentina

Dr. Steven Vickner, Utah State University, USA

 

The Determinants of Capital Structure Choice for Soybean Production in Brazil (ID # 1040)
(Presentation)

Mrs. Luciana Almeida, ESPM Busines School, Brazil

Dr. Decio Zylbersztajn, University of Sao Paulo, Brazil

 

The Impact of Increasing Consolidation and Concentration in the Food Industry on the Food Chain Performance: Economic and Legal Evidence from Agricultural Contracting in the US (ID # 1049)
(Presentation)

Dr. Yuliya Bolotova, University of Idaho, USA

 

Structural and Social Dimensions of an International Joint Venture: The Case of Hypor Canada (ID # 1175)
(Presentation)

Dr. Sylvain Charlebois, University of Regina, Canada

 

Auditorium (AB): Student Case Competition Preliminary Round (Group B)

Five teams - out of nine total teams - from around the world will present a solution to an agribusiness management situation that requires a quick management response. Two teams from the nine teams will be selected to compete in the finals round. Finalists will be announced immediately following this preliminary round.

 

Judges:

Mr. Pietro Gandolfi, Managing Director, Società Parmense Insediamenti Produttivi S.p.A. (SPIP), Italy

Mr. Kenneth Harling, Wilfred Laurier University, Canada

Mr. Ross McLaren, Fmr. President and CEO, Shaw Supermarkets - USA, UK

 

 

Sunday, June 24

 

Session 4 – 9:00AM - 10:30AM

 

Traviata (DLV): Chain Modeling and Mapping

Moderator: Dr. Keivan Zokaei, Cardiff  Business School, UK

 

An Error Correction Approach to Modeling Beef Supply Response in South Africa (ID # 1021)
(Presentation)

Mr. Ogundeji A. Akintunde, University of the Free State, South Africa

Mr. Oyewumi O. Ayodeji, National Agricultural Marketing Council, South Africa

Mr. Andre Jooste, University of the Free State, South Africa

 

Computer Simulation of Soybean Export Supply Chains in Uruguay (ID # 1106)
(Presentation)

Mr. Daniel Conforte, Massey University, New Zeland

Mr. Pablo Caputi, Facultad de Administración y Ciencias Sociales, Uruguay

Mr. Juan Carlos Nogueira, Universidad ORT, Uruguay

 

Mapping the Competitive Food Chain for Fresh Produce: The Case of Retailers in Tshwane Metro, South Africa (ID # 1158)
(Presentation)
Mr. Hilton Madevu, National Dpt. of Agriculture, South Africa

Mr. Andre Louw, University of Pretoria, South Africa

Mr. Johann Kirsten, University of Pretoria, South Africa

 

The Case for Heterogeneity in the Pork Value Chain:  Sharing Rewards and Risk (ID # 1072)
(Presentation)

Dr. Allan Gray, Purdue University, USA

Dr. Paul Preckel, Purdue University, USA

Dr. Mike Boehlje, Purdue University, USA

 

Trovatore (DLV): Integration of Smallholders in Chains

Moderator: Dr. Sylvain Charlebois, University of Regina, Canada

 

Integrating Small-scale Producers in Agrifood Chains: The Case of the Palm Oil Industry in Honduras (ID # 1024)

Ms. Ingrid Fromm, University of Leipzig, Germany
(Presentation)
 

 Marketing Opportunities for Art and Eco Textiles from Laos (ID # 1109)
(Presentation)

Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK

Ms. Karin Tränkner-Beslimane, Royal Agricultural College, UK

 

The Commercialization of Emerging Vegetable Producers in the Western Cape Province of South Africa (ID # 1182)
(Presentation)

Mr. Modise Moloi, Western Cape Department of Agriculture , South Africa

 

Inefficiencies of the Kenyan Cattle Market: Problems and Potential Solutions (ID # 1214)
(Presentation)

Ms. Katherine Baldwin, Purdue University, USA

Dr. Keneth Foster, Purdue University

 

Rigoletto (DLV): Customer Orientation

Moderator: Dr. Joseph Haber, BASF, Germany

 

Invest in People, Products, or Plants? Farmer Preferences for Service Quality Attributes (ID # 1019)
(Presentation)

Mr. Michael Gunderson, Univesity of Florida, USA

Dr. Jay Akridge, Purdue University, USA

Dr. Michael Boehlje, Purdue University, USA

Dr. Allan Gray, Purdue University, USA

Dr. Jayson Lusk, Oklahoma State University, USA

 

Customer Service Design Case Study: Insights for Customer Loyalty in the Food Sector (ID # 1041)
(Presentation)

Mrs. Luciana Almeida, ESPM Busines School, Brazil

Ms. Ione Almeida, Almeida Associados Consulting Firm Ltd, Brazil

 

Farmer Controlled Business: The Need to Introduce a Focus of Consumer and Supply Chain (ID #1178)

Mr. Francisco Gonzalez Diaz, Royal Agricultural College, UK

Dr. David Newton, Royal Agricultural College, UK

Dr. John Alliston, Royal Agricultural College, UK

 

Willingness to Try Innovative Products: The Case of Food Products in Rio Grande do Sul, Brazil (ID # 1080)
(Presentation)

Mr. Luis Kluwe Aguiar, Royal Agricultural College, UK

Ms. Marcia Barcellos, Federal University of Rio Grande do Sul, Brazil

Dr. Luciana Vieira, UNISINOS, Brazil

Dr. Gabriela Ferreira, Pontifícia Universidade Católica – PUCRS, Brazil

 

Nabucco (DLV): Added Value Creation

Moderator: Prof. Rudy Nayga, Texas A&M University, USA

 

The Cocoa Marketing Chain in Ecuador:  Analysis of Chain Constraints to the Development of Markets for High-Quality Cacao (ID # 1067)
(Presentation)

Ms. Pilar Jano, Virginia Tech, USA

Dr. Denise Mainville, Virginia Tech, USA

 

What Adds Value in Specialty Coffee? A Hedonic Price Analysis of Central and South American E-Auctions (ID # 1076)
(Presentation)

Ms. Laura Donnet, Michigan State University, USA

Dr. Dave Weatherspoon, Michigan State University, USA
Dr. John P. Hoehn, Michigan State University, USA

 

The Decision to Direct Market: An Analysis of Small Fruit and Specialty Product Markets in Virginia (ID # 1081)
(Presentation)

Mr. Joseph Monson, Virginia Tech, USA

Dr. Denise Mainville, Virginia Tech, USA

 

Analysis of Farm Household Preferences in the Management of Invasive Species: The Case of Miconia in Hawaii (ID # 1105)
(Presentation)

Dr. Catherine Chan-Halbrendt, University of Hawaii at Manoa, USA

Ms. Fang Yang, University of Hawaii at Manoa, USA

Ms. Lynna Thomas, University of Hawaii at Manoa, USA

Ms. Jyotsna Krishnankumar, University of Hawaii at Manoa, USA

 

Bigab Library (AB): Quality Standards

Moderator: Prof. Drew Starbird, Santa Clara University, USA

 

Certification Schemes in the German Food Business: Classification and Evaluation from the Perspective of Small and Medium-Sized Enterprises (ID # 1018)
(Presentation)

Ms. Christina Gawron, Georg August University Goettingen, Germany

Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany

Mr. Christian Schaper, Georg August University Goettingen, Germany

Mr. Arne Schlieckau, Georg August University Goettingen, Germany

 

Traceability Implementation in Argentine and Brazilian Beef Agribusiness: Incentives, Key Drivers and Limitations (ID # 1154)
(Presentation)

Mr. Hernan Palau, Shool of Agronomy-UBA, Argentina

Mr. Marco Conejero, PENSA USP, Brazil

Mr. Maximo Delacre, School of Agronomy, Argentina

Mr. Everton Molina Campos, PENSA USP, Brazil

Mr. Facundo Neyra, School of Agronomy –UBA, Argentina

Dr. Fernando Vilella, School of Agronomy-UBA, Argentina

 

Private Voluntary Standards and Developing Country Access to Global Value Chains (ID # 1194)
(Presentation)

Dr. Linda Fulponi, OECD, France

Dr. Andree Jooste, University of the Free State, South Africa

 

Acquario (AB): Information Exchange, Food Safety

Moderator: Dr. Lisa House, University of Florida, USA

 

Efficiency and Productivity Change in Indian Food Processing Industry: Determinants and Policy Implications (ID # 1046)
(Presentation)

Dr. Surendra Singh, Tennessee State University, USA

Dr. Jabir Ali, Indian Institute of Management, India

Mr. Enefiok Ekanem, Tennessee State University, USA

 

Economic Relationships and B2B Communication in Selected European Agri-food Chains – First Empirical Evidence (ID # 1047)
(Presentation)

Mr. Christian Fischer, University of Bonn, Germany

M. Hartmann, University of Bonn, Germany

M. Bavorova, IAMO, Germany

H. Hockmann, IAMO, Germany

H. Suvanto, University of Helsinski Ruralia Institute, Finland

Dr. Maeve Henchion, Teagasc, Ireland

C. Mc Gee, Ashtown Food Research Center, Ireland

G. Dybowski, Institute of Agricultural and Food Economics, Poland

M. Kobuszynska, Institute of Agricultural and Food Economics, Poland

 

Food Safety Information Sources for Rural and Urban Primary Food Preparers (ID # 1084)
(Presentation)

Mr. Enefiok Ekanem, Tennessee State University, USA

Dr. Fisseha Tegegne, Tennessee State University, USA

Ms. Mary Mafuyai-Ekanem, NC A&T State University, USA

Dr. Surendra Singh, Tennessee State University, USA

Mr. Safdar Muhammad, Tennessee State University, USA

 

Reforming the Produce Food Safety System: An Analysis of the 2006 E. Coli Spinach Outbreak in California (ID # 1200)
(Presentation)

Mr. Ron Maysenhalder, Santa Clara University, USA

Ms. Ellen Farmer, Collaborative Ventures, USA

Dr. Gregory Baker, Santa Clara University, USA

 

Auditorium (AB):  Case Conference

 

Super AM Supermarkets (ID# 1171)
(Presentation)

Dr. Kenneth Harling, Wilfrid Laurier University, Canada

 

Discussant: Mr. Arlo Biere, Kansas State University, USA

 

Grupo Modelo at the Beginning of the XXI Century (ID #1060)
(Presentation)

Dr. Miguel Angel Llano Irusta, Instituto Internacional San Telmo, Spain

 

Discussant:  Mr. Alfred Parks, Prairie View A&M University, USA

 

Session 5 – 11:00AM - 12:30PM

 

Traviata (DLV): Vertical Coordination

Moderator: Mr. Hernan Palau, School of Agronomy-UBA, Argentina

 

Agri-Chain Transfer and the Integrated Logistics Impact: The São Francisco Valley Citrus Project - Brazil (ID # 1055)
(Presentation)

Mr. Matheus Alberto Consoli, EESC USP, Brazil

Dr. Marcos Fava Neves, FEARP USP, Brazil

Dr. Marcel Andreotti Musetti, EESC USP, Brazil

 

How Structure Vertical Organizations in the Brazilian Agribusiness? The Case of Dairy Chain. (ID # 1128)

Mr. Everton Molina Campos, University São Paulo, Brazil

Dr. Marcos Fava Neves, University São Paulo, Brazil

 

The joint impact of Supply Chain Integration and Quality Management on the performance of pork processing firms in China. (ID #1147)
(Presentation)

Mrs. Jiqin Han, Wageningen University, The Netherlands
Dr. S.W.F. Omta, Wageningen University, The Netherlands
Dr. Jacques Trienekens, Wageningen University, The Netherlands

 

Quest for Quality - An Enabler of Vertical Collaboration (ID # 1179)
(Presentation)

Mr. Taras Gagalyuk, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany

Dr. Kirsti Dautzenberg, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany

Dr. Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany

 

Trovatore (DLV):  Chains and International Trade

Moderator: Mr. Christian Fischer, University of Bonn, Germany

 

EU-China Agricultural Trade in Relation to China’s WTO Membership (ID # 1044)
(Presentation)

Dr. Jyrki Niemi, MTT Agrifood Research Finland, Finland

Ms. Ellen Huan-Niemi, MTT Agrifood Research Finland, Finland

 

Market Integration and Agribusiness in the North American Free Trade Agreement: The Case of Fruits and Vegetables (ID # 1176)
(Presentation)

Dr. Dwi Susanto, Texas A&M University, USA

Dr. C. Parr Rosson, Texas A&M University, USA

Mr. Flynn Adcock, Texas A&M University, USA

 

Washington-British Columbia Forecasted Trade and Border Crossings’ Potential Impact on Supply Chain Logistics in Agriculture and Other Industries (ID # 1181)
(Presentation)

Mr. Hamilton Galloway, Washington State University, USA

Dr. Ken Casavant, Washington State University, USA

Dr. Eric Jessup, Washington State University, USA

 

Rigoletto (DLV): Education and training

Moderator: Prof. Kerry  Litzenberg, Texas A&M University, USA

 

Teaching and Learning Technologies and Student Success in Agricultural Higher Education of Armenia (ID # 1013)
(Presentation)

Dr. Vardan Urutyan, ICARE Foundation, Armenia

Mr. Arthur Grigoryan, ICARE Foundation, Armenia

 

Disciplinary Differences and Their Implications for the Future of Agribusiness Programs (ID # 1078)
(Presentation)

Dr. Jeffrey Royer, University of Nebraska-Lincoln, USA

 

The Effects of Research and Extension Appointments on Teaching Performance:  Implications for Agribusiness Programs (ID # 1079)
(Presentation)

Dr. Jeffrey Royer, University of Nebraska-Lincoln, USA

Dr. David Marx, University of Nebraska-Lincoln, USA

 

On the Use of Valuation Mechanisms to Measure Consumers' Willingness to Pay for Novel Products: A Comparison of Hypothetical and Non-Hypothetical Values (ID # 1174)
(Presentation)

Mr. Andres Silva, Texas A&M University, USA

Mr. Ben Campbell, Texas A&M University, USA

Dr. Rudy Nayga, Texas A&M University, USA

Dr. Park John, Texas A&M University, USA

 

Nabucco (DLV): Chain Issues

Moderator: Dr. Ludwig Theuvsen, Georg August University Goettingen, Germany

 

Supply Chain Risk Management: An Effective Lever to Enhance Sustainability on Agricultural Materials Supply (ID # 1170)
(Presentation)

Mr. Benjamin Ware, Nestec S.A., Switzerland

Dr. Hans Jöhr, Nestec S.A., Switzerland

 

The Acceptance of GMO Seeds in German Agriculture - Empirical Results (ID # 1136)
(Presentation)

Mr. Julian Voss, Georg August University Goettingen, Germany

Dr. Achim Spiller,  Georg August University Goettingen, Germany

 

A Value Chain Management Approach to Exploring the Role of Strategy, Structure and Conduct on Firm Performance (ID # 1086)
(Presentation)

Ms. Nicola Shadbolt, Massey University, New Zealand

Mr. Alan McDermott, Ruakura Research Center, New Zealand

Prof. David Walters, Massey University, New Zealand

 

"A future driver of competitiveness - analyzing a non-food value chain" (ID # 1014)
(Presentation)
Dr. Kirsti Dautzenberg, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Dr. Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
 

Auditorium (AB):  Case Conference

 

Excel Cooperative: Strategic Response to the Boom in Biofuels (ID #1009)
(Presentation)

Dr. Jay Akridge, Purdue University, USA

 

Discussant: Dr. Peter Goldsmith, University of Illinois, USA

 

Closing Remarks

Dr. Michael Boehlje, Purdue University, USA

 

 

Session 6 – 2:00PM - 3:30PM

 

Traviata (DLV): Policy Development

Moderator: Mr. Craig Watson, SYSCO Corporation, USA

 

Farmers' Preferences on Multifunctionality Targeted Policy Measures (ID # 1039)
(Presentation)

Mr. Kyosti Arovuori, University of Helsinki, Finland

Dr. Jukka Kola, University of Helsinki, Finland

 

The Role of the Food Industry in Economic and Social Development: Evidence from the State of Idaho (ID # 1052)
(Presentation)

Dr. Yuliya Bolotova, University of Idaho, USA

 

Playing by the Rules - The High Cost of Regulation in California Agriculture (ID # 1099)
(Presentation)

Dr. Lynn Hamilton, Cal Poly, USA

 

Trovattore (DLV): Innovation

Moderator: Dr. Stefanie Bröring, Rölfs MC Partner Management Consultants GmbH, Germany

 

New Product Introductions by Danish Food Industry Firms (ID # 1141)
(Presentation)

Dr. Derek Baker, Institute of Food and Resource Economics, Denmark

 

Restrictions to Innovation in the Honey Agribusiness Design in Argentina. The Mieles Naturales de la Bahía ™ Case (ID # 1204)

Mr. Gustavo Napolitano, School of Agronomy-UBA, Argentina

Ms. Maria Cecilia Tresoldi, School of Agronomy-UBA, Argentina

Mr. Fernando Mogni, School of Agronomy-UBA, Argentina

 

Key Success Factors of Innovation in Multinational Agrifood  Prospector Companies (ID # 1215)
(Presentation)

Dr. Frances Fortuin, Wageningen University, The Netherlands

Dr. Onno Omta, Wageningen University, The Netherlands

 

Rigoletto (DLV): Origin and Labeling of Food

Moderator: Ms. Julie Pennington, University of Nebraska – Lincoln, USA

 

The New Brazilian Legislation Regarding the Transgenic Food Labeling and the Implications in Consumer Behavior (ID # 1100)
(Presentation)

Mr. Rodrigo A. Orati, University of São Paulo (FEA-RP/USP), Brazil

Mr. Roberto Fava Scare, University of São Paulo (FEA-RP/USP), Brazil

 

Globalization in Food and Agribusiness: Strategies of Adaptation to Local Needs and Demands (ID # 1135)