15th Annual World Food & Agribusiness Symposium
Paper Presentations and Discussion Sessions

Saturday, June 25, 2005

SESSION 1 – 8:30AM - 10:00AM

Ambassador Room: Food Labeling

GM Foods Labeling Policy and Consumer Purchase Behavior: a Case Study of China (Power Point Presentation)
Ms. Yingchun Dai, Nanjing Agricultural University, China
Dr. Funing Zhong, Nanjing Agricultural University, China
Mr. Xijun Ye, Nanjing Agricultural University, China

Labeling as a Tool of Food Safety: An Analysis on Consumers' use of Food Labels (Power Point Presentation)
Mrs. Maria Carmela Aprile, University of Naples “Parthenope”, Italy
Ms. Azzurra Annunziata, University of Naples “Parthenope”, Italy

Canadian Consumers’ Response to Mandatory versus Voluntary Labeling of Genetically Modified Food (Power Point Presentation)
Dr. Michele Veeman, University of Alberta, Canada
Dr. Wuyang Hu, University of Alberta, Canada
Dr. Wiktor Adamowicz, University of Alberta, Canada

Embassy Room: Consumer Food Purchases

Profiling the ‘Heavy Lamb’ Consumer in Montevideo (Uruguay) (Power Point Presentation)
Mr. Eduardo Silvera Etchemendy, Don Mario Farm, Uruguay
Mr. Luis Aguiar, Royal Agricultural College, UK

New Consumer Segments For Organic Food-Results From A Brand Choice Experiment (Power Point Presentation)
Mrs. Maren Lüth, University of Göttingen, Germany
Dr. Achim Spiller, University of Göttingen, Germany

New Dynamics in the Retail Food Sector in Central And Eastern Europe (Power Point Presentation)
Ms. Charlotte Friddle, University of Minnesota, USA

State Room: Food & Agricultural Policy

Non-common Agricultural Policy of the EU: Implications for the Member States and Policies (Power Point Presentation)
Dr. Jyrki Niemi, Agrifood Research Finland, Finland
Dr. Jukka Kola, University of Helsinki, Finland 

Policies and Measures for Multifunctional Agriculture: Experts' Insight (Power Point Presentation)
Mr. Kyösti Arovuori, University of Helsinki, Finland
Dr. Jukka Kola, University of Helsinki, Finland

U.S. Agriculture: Commercial and Large Producer Concentration and Implication for Agribusiness Marketing Strategies (Power Point Presentation)
Ms. Ana Rios, Purdue University, USA
Dr. Allan Gray, Purdue University, USA

Chancellor Room: Customer Relations

The Role of Typicality Judgement in Consumer Choice Process with Respect to Food: A Theoretical Framework (Power Point Presentation)
Dr. Georges Giraud, ENITA of Clermont, France

Analysis of the Process to Make a Purchase Decision by the Intermediate Customer
Dr. Marcos Fava Neves, University of São Paulo/PENSA, Brazil
Mr. Matheus Alberto Consoli, University of São Paulo/PENSA, Brazil
Mr. Rafael Martins Marchetto, University of São Paulo/PENSA, Brazil
Mr. Tito Sousa Carvalho, University of São Paulo/PENSA, Brazil

An Evaluation of Customer Relationship Management Practices in Agribusiness Firms (Power Point Presentation)
Dr. Antonio Torres, Jr., Purdue University, USA
Dr. Jay Akridge, Purdue University, USA
Dr. Allan Gray, Purdue University, USA
Dr. Michael Boehlje, Purdue University, USA
Dr. Richard Widdows, Purdue University, USA

Moulin Rouge Room: Brands

Evolving Brand Preferences: The Case of China (Power Point Presentation)
Mr. Torsten Staack, University of Goettingen, Germany
Mr. Matthias Schramm, University of Goettingen, Germany
Dr. Achim Spiller, University of Goettingen, Germany
Dr. Markus Taube, University of Duisburg, Germany

Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets (Power Point Presentation)
Dr. Mark Gehlhar, USDA Economic Research Service, USA
Dr. Anita Regmi, USDA Economic Research Service, USA
Dr. Spiro Stefanou, Penn State University, USA

Dr. Barry Zoumas, Penn State University, USA

Assessing the Growth Option Value of Brand Equity Among Food Processors
Ms. Juan Liu, The Ohio State University, USA
Dr. Thomas Sporleder, The Ohio State University, USA   

SESSION 2 – 10:30AM - 12:00PM

Ambassador Room: Strategy

Scorecarding and Heat Mapping:  Tools and Concepts for Assessing Strategic Uncertainty (Power Point Presentation)
Mr. Brian Briggeman, Purdue University, USA
Mr. Joshua Detre, Purdue University, USA
Dr. Allan Gray, Purdue University, USA
Dr. Michael Boehlje, Purdue University, USA

Differences in Risk Perception and Risk Management Strategies used by New Zealand Dairy Farmers (Power Point Presentation)
Mr. Rene Pinochet-Chateau, Massey University, New Zealand
Ms. Nicola Shadbolt, Massey University, New Zealand
Dr. Colin Holmes, Massey University, New Zealand
Dr. Nicolas Lopez-Villalobos, Massey University, New Zealand 

Argentine Regional Regional Products: Exploratory Survey in Organizational and Commerce Strategies (Power Point Presentation)
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Mr. Facundo Neyra, Buenos Aires University, Argentina
Mr. Sebastian Senesi, Buenos Aires University, Argentina
Ing. Hernan Palau, Buenos Aires University, Argentina
Mr. Maximo Delacre, Buenos Aires University, Argentina

Embassy Room: Cooperatives & Producer Owned Firms

Agricultural Producer Cooperatives as Strategic Alliances (Power Point Presentation)
Ms. Ros Gall, University of Melbourne, Australia
Mr. Bill Schroder, Monash University, Australia

Securing Small-scale Producer Participation in Restructured Agri-food Systems: the Southern African Case (Power Point Presentation)
Dr. Andre Louw, University of Pretoria, South Africa
Dr. Johann Kirsten, University of Pretoria, South Africa
Mr. Hilton Madevu, University of Pretoria, South Africa

Internationalization and Financial Performance of Cooperatives - Empirical Evidence from the European Dairy Sector (Power Point Presentation)
Mr. Oliver Ebneth, University of Goettingen, Germany
Dr. Ludwig Theuvsen, University of Goettingen, Germany

State Room: Food Security & Quality

Responsibility as an Integral Part of Quality in the Food Chain (Power Point Presentation)
Dr. Sari Forsman-Hugg, MTT Agrifood Research Finland, Finland
Ms. Merja Isoniemi, National Consumer Research Centre, Finland
Dr. Sirpa Kurppa, MTT Agrifood Research Finland, Finland
Dr. Johanna Mäkelä, National Consumer Research Centre, Finland
Mrs. Jaana Paananen, MTT Agrifood Research Finland, Finland
Ms. Inkeri Pesonen, MTT Agrifood Research Finland, Finland

Prospects for Embedded Markers in Food Chain Management (Power Point Presentation)
Dr. Stephen Nightingale, Burntside Partners, Inc., USA

The Global Traceability Network (GTN) - The new Information Highway for Food Chains? (Power Point Presentation)
Mr. Steinar Kjærnsrød, TraceTracker Innovation AS, Norway
Mr. Kjell Øystein Arisland, TraceTracker Innovation AS, Norway

Chancellor Room: The Business of Flowers

E-business and Value Creating in the Flower Chains (Power Point Presentation)
Mr. Martinus C. van Hemert, INHOLLAND University, The Netherlands
Dr. Woody Maijers, INHOLLAND University, The Netherlands

Firm-Level Strategic Responses to Exogenous Economic Shocks: Dollarization, the Ecuadorian Export Cut Flower Industry, and Rural Development (Power Point Presentation)
Ms. Meredith Blumthal, University of Illinois at Urbana-Champaign, USA
Dr. Hamish Gow, University of Illinois at Urbana-Champaign, USA

Moulin Rouge Room: Understanding Producers

At the Beginning of the Food Value Chain: Understanding the Farmer and Rancher and their Supporting Communities (Power Point Presentation)
Dr. Eric J. Arnould, University of Nebraska, USA
Ms. Julie R. Pennington, University of Nebraska, USA

The Global Farmer: Typology, Institutions and Organization (Power Point Presentation)
Dr. Kostas Karantininis, Kopenhagen Agriculture University, Denmark
Dr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil

Factors Affecting the Survival, Growth and Success of Small, Medium and Micro-enterprises in KwaZulu-Natal, South Africa (Power Point Presentation)
Mr. Mark Darroch, University of Kwazulu-Natal, South Africa
Ms. Theresa Clover, University of Kwazulu-Natal, South Africa

SESSION 3 – 1:30PM - 3:00PM

Ambassador Room: Knowledge Transfer

Improving Access by Smallholder Farmers to Organic Crop Value Chains: Evidence from Ezemvelo Farmers' Organization, KwaZulu-Natal, South Africa (Power Point Presentation)
Mr. Mark Darroch, University of Kwazulu-Natal, South Africa
Mr. Tinashe Mushayanyama, University of Kwazulu-Natal, South Africa

Knowledge Circulation in Cavor of Innovation in the Dutch Greenhouse Sector (Power Point Presentation)
Dr. Woody Maijers, INHOLLAND University, The Netherlands
Mr. Lucas Vokurka, INHOLLAND University, The Netherlands
Mr. Peter Ravensberger, Wageningen University, The Netherlands

Knowledge Transfer in Franchise Network: The Case of Yoplait (Power Point Presentation)
Mr. Lionel Bobot, Essec Business School, France

Embassy Room: Food Security & Terrorism

Food Flows at the Community Level: Examining the Market Potential of Rabbits and Cane Rats Meat and Implications for Poverty Alleviation and Food Security (Power Point Presentation)
Dr. Herman van Schalkwyk, University of the Free State, South Africa
Mr. Ajuruchukwu Obi, University of the Free State, South Africa
Mr. John Bashi, University of the Free State, South Africa
Mr. Milton Tshilamatanda, University of the Free State, South Africa

Economic Assessment of Selected Terrorism Acts on the U.S. and World Corn Markets (Power Point Presentation)
Dr. Dennis Conley, University of Nebraska, USA

State Room: Contracts & Market Organization

Governance Structure and Quasi-Rent Distribution: The Case of Poultry in the State of Parana, Brazil  (Power Point Presentation)
Dr. Maria Sylvia M.lena Saes, University of São Paulo/PENSA, Brazil
Dr. Christian Luiz da Silva, FAE Business School, Brazil

Coexistence of Governance Structures in the Poultry Industry: Comparative Analysis of Two Brazilian States  (Power Point Presentation)
Dr. Christian Luiz da Silva, FAE Business School, Brazil
Dr. Maria Sylvia M. Saes, University of São Paulo/PENSA, Brazil
Mr. Antonio Carlos Lima Nogueira, University of São Paulo/PENSA, Brazil

Contracting Without Institutions: Case of Genetic Modified Organisms in Brazil; Seemingly Impossible Transactions: Case of Genetic Modified Organisms in Brazil (Power Point Presentation)
Dr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil
Dr. Cláudio Pinheiro Machado Filho, University of São Paulo/PENSA, Brazil
Dr. Eduardo Spers, University of São Paulo/PENSA, Brazil
Mr. Antonio Carlos Lma Nogueira, University of São Paulo/PENSA, Brazil

Chancellor Room: Meat Quality

The Adoption of the QS System in the German Meat Sector: Exploring Attitudes and the Behavior–Intention Relationship (Power Point Presentation)
Mrs. Gabriele Jahn, University of Göttingen, Germany
Dr. Achim Spiller, University of Göttingen, Germany 

Brands as Quality Signals in the Meat Sector: A Conjoint Analysis (Power Point Presentation)
Mrs. Maren Lüth, University of Göttingen, Germany
Dr. Achim Spiller, University of Göttingen, Germany

Quality and Productivity Improvements in the Red Meat Industry through Application of Lean Thinking (Power Point Presentation)
Mr. David Simons, Cardiff University, UK
Mr. Keivan Zokaei, Cardiff University, UK

Moulin Rouge Room: Innovation Strategies

Protecting Your Turf: First Mover Advantages as a Barrier to Competitor Innovation (Power Point Presentation)
Mr. Brian Briggeman, Purdue University, USA
Mr. Michael Gunderson, Purdue University, USA
Mr. Joshua Detre, Purdue University, USA
Dr. Allan Gray, Purdue University, USA

Key Success Factors for Innovation in the Dutch Glasshouse Horticultural Production Chains (Power Point Presentation)
Dr. Onno Omta, Wageningen University, Netherlands
Dr. Olaf Van Kooten, Wageningen University, Netherlands
Mr. Lennert Pannekoek, Wageningen University, Netherlands

Institutional Change in the New Zealand Merino Industry: An Empirical Analysis of Grower Responses to Innovation (Power Point Presentation)
Dr. Hamish Gow, University of Illinois at Urbana-Champaign, USA
Mr. Mark Stevenson, New Zealand Merino Company, New Zealand
Dr. Randell Westgren, University of Illinois at Urbana-Champaign, USA

SESSION 4 – 3:00PM - 4:30PM

Ambassador Room: Supply Chain

Contract Farming in China:  Supply Chain or Ball and Chain? (Power Point Presentation)
Mr. Hongdong Guo, Zhejiang University, China
Dr. Robert W. Jolly, Iowa State University, USA
Mr. Jianhua Zhu, Iowa State University, USA
Dr. Wenhua Jiang, Zhejiang University, China

A Role of Eco-Efficiency in Supply Chain Management? Case Study of Life Cycle Assessment of Australian Grains (Power Point Presentation)
Dr. Murray McGregor, Curtin University of Technology, Australia
Dr. Rene van Berkel, Curtin University of Technology, Australia
Mr. Venky Narayanaswamy, Curtin University of Technology, Australia
Dr. Jim Altham, Curtin University of Technology, Australia

Performance Analysis in the Supply Chain (Power Point Presentation)
Dr. William Bailey, Massey University, New Zealand
Mrs. Lidia Norina, Massey University, New Zealand

Embassy Room: Entrepreneurship

A Methodology and Model for Assessing Entrepreneurial Ventures (Power Point Presentation)
Mr. Cole Ehmke, Purdue University, USA
Dr. Michael Boehlje, Purdue University, USA

The Role of Entrepreneurship and SME Sector in Armenian Economy  (Power Point Presentation)
Mrs. Gayaneh Kyureghian, Texas A&M University, USA
Ms. Tatevik Zohrabyan , Texas A&M University, USA

State Room: Marketing of Agricultural Inputs

An Assessment of Opportunities, Challenges, and the Future Role of the U.S. Crop Input Dealer (Power Point Presentation)
Dr. Jay Akridge, Purdue University, USA
Dr. Linda Whipker, Whipker Consulting, USA
Mr. James Joshua, Topco, Inc., USA

Segmenting Agribusiness Customers on Their Capital Expenditures (Power Point Presentation)
Mr. Michael Gunderson, Purdue University, USA
Dr. Michael Boehlje, Purdue University, USA
Dr. Allan Gray, Purdue University, USA

Chancellor Room: Soybean Exports & Food Retailing

The Crusher's Problem: Understanding Monthly Exports Allocation Decisions, the Case of Argentina (Power Point Presentation)
Dr. Peter Goldsmith, University of Illinois at Urbana-Champaign, USA
Dr. Cesar Ciappa, Universidad Catolica Argentina, Argentina
Dr. Carlos Mendez Acosta, Universidad Catolica Argentina, Argentina

Is the Traditional Retailing Disappearing? Some Evidences from Brazil (Power Point Presentation)
Mr. Guilherme Monteiro, University of Sao Paulo, Brazil

Scale, Scope and Specialization Effects on Retailers’ Produce Procurement Strategies: Evidence from Brazil (Power Point Presentation)
Dr. Denise Mainville,
 Michigan State University, USA
Dr. Thomas Reardon,
Michigan State University, USA
Dr. Elizabeth Farina, University of São Paulo, Brazil

 

Sunday, June 26, 2005

SESSION 5 – 8:30AM - 10:00AM

Ambassador Room: Agribusiness Education

Teaching Agribusiness in the Classroom vs. On-line (Power Point Presentation)
Dr. Cheryl Wachenheim, North Dakota State University, USA

The Advance Management in Food and Agribusiness Executive Postgraduates, Markets and Students (Power Point Presentation)
Ing. Hector Ordoñez, School of Agronomy. Buenos Aires University, Argentina
Mr. Maximo Delacre, Buenos Aires University, Argentina
Mr. Sebastian Senesi, Buenos Aires University, Argentina
Mr. Gustavo Napolitano, Buenos Aires University, Argentina
Mr. Facundo Neyra, Buenos Aires University, Argentina
Ing. Hernan Palau, Buenos Aires University, Argentina

A Response-Inducing Sustainability Evaluation (RISE) on Tea Production in a specified sample area of India (Power Point Presentation)
Dr. Fritz Häni, Swiss College of Agriculture, Switzerland
Dr. Christoph Studer, Swiss College of Agriculture, Switzerland
Mr. Tobias Gerber, Swiss College of Agriculture, Switzerland
Mr. Andreas Stämpfli, Swiss College of Agriculture, Switzerland
Mr. Hans Porsche, Swiss College of Agriculture, Switzerland

Embassy Room: Global Food Network

Discussion Session: Global Food Network: Set-up of an International Public-Private Knowledge Exchange Infrastructure on Safety and Quality Standards in Food Chains and Networks (Power Point Presentation) (Power Point Presentation) (Power Point Presentation) (Power Point Presentation)
Moderator: Dr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil
Dr. Jacques Trienekens, Wageningen University, The Netherlands
Dr. Marcos Neves, University of São Paulo/PENSA, Brazil
Ing. Hector Ordoñez, Buenos Aires University, Argentina
Dr. Woody Maijers, INHOLLAND University, The Netherlands
Dr. Onno Omta, Wageningen University, The Netherlands

State Room: Beef Marketing

New Consumer Approach: Understanding Emotions and Involvement in Beef Consumption  (Power Point Presentation)
Ms. Marcia Barcellos, Universidade Federal do Rio Grande do Sul, Brazil
Mr. Walter Nique, Universidade Federal do Rio Grande do Sul, Brazil
Dr. Eugenio Pedrozo, Universidade Federal do Rio Grande do Sul, Brazil

Can Accelerated Feeding Programs For Cattle, Make Production Of Natural Beef A Viable Alternative For Producers? (Power Point Presentation)
Dr. Ruby Ward, Utah State University, USA
Dr. DeeVon Bailey, Utah State University, USA
Mr. Sean Bartshi, Utah State University, USA
Dr. Randall Wiedmeyer, Utah State University, USA
Dr. Donald Snyder, Utah State University, USA

Organic Bovine Meat – The Brazilian Consumer Profile and Marketing Strategies (Power Point Presentation)
Mrs. Silvia Morales de Queiroz Caleman, Universidade Federal de Mato Grosso do Sul, Brazil
Mrs. Catiana Sabadin, Universidade Federal de Mato Grosso do Sul, Brazil
Dr. Dario de Oliveira Lima Filho, Universidade Federal de Mato Grosso do Sul, Brazil

Chancellor Room: Food Safety & Mad Cow Disease

Legal Systems and Institutional Environments, Understanding Incentives for Eliciting Food Safety:  A US and UK Comparison (Power Point Presentation)
Dr. Nesve Turan, University of Illinois at Urbana-Champaign, USA
Dr. Peter Goldsmith, University of Illinois at Urbana-Champaign, USA

A Conceptual Comparative Analysis between the 1996 British Mad Cow Crisis and the 2003 Canadian Mad Cow Crisis: A Case Study (Power Point Presentation)
Mr. Sylvain Charlebois, University of Regina, Canada
Dr. JoAnne Labrecque, HEC Montréal, Canada

HACCP Implementation in the Australian Meat Industry (Power Point Presentation)
Dr. Yunus Khatri, University of Queensland, Australia
Dr. Ray Collins, University of Queensland, Australia 

SESSION 6 – 10:30AM - 12:00PM

Ambassador Room: Value of Food Products

Professional Cooks: Adding Value to Argentine Agrifood Products (Power Point Presentation)
Ing. Hernan Palau, Buenos Aires University, Argentina
Mrs. Maria Julia Bacigalupo, Buenos Aires University, Argentina

IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay (Power Point Presentation)
Dr. Kwamena Quagrainie, University of Arkansas at Pine Bluff, USA

Consumer Preferences of a Fresh-Cut Melon Product - A Potential Valued Added Product for Melon Growers (Power Point Presentation)
Mr. Carlos Mayen-Solorzano, Purdue University, USA
Dr. Maria Marshall, Purdue University, USA

Embassy Room: Re-inventing the Food Chain

Redesigning the Food Chain: Trade, Investment and Strategic Alliances in the Orange Juice Industry (Power Point Presentation)
Dr. Paulo F. Azevedo, Fundação Getúlio Vargas, Brazil
Dr. Fabio R. Chaddad, IBMEC Business School, Brazil

An Analysis of Business Relations in the Fruit Supply Chain (Power Point Presentation)
Mr. Kai Maack, University of Hannover, Germany

Re-inventing the Food Chain: Creating Economic Access for Black South Africans into the Wine Value Chain (Power Point Presentation)
Mr. Ngwako Sefoko, University of Antwerp, Belgium
Mr. Wim Janssens, University of Antwerp, Belgium
Dr. Johan Van Rooyen, South African Wine & Brandy Co., South Africa
Dr. Frank Bostyn, University of Antwerp, Belgium

State Room: Regulation of Production

The U.S. Meat and Livestock as a Hazardous Industry: from Negative Externalities to Illegitimacy? (Power Point Presentation)
Dr. Peter Goldsmith, University of Illinois at Urbana-Champaign, USA
Mr. Filipe Pereira, University of Illinois at Urbana-Champaign, USA

Evolution of Regulatory System for Genetically Modified Crops: The Case of Soybean in Brazil (Power Point Presentation)
Mr. Antonio Carlos Nogueira, University of São Paulo/PENSA, Brazil
Mr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil
Mr. Eduardo Spers, Methodist University of Piracicaba, Brazil
Dr. Claudio Antonio Machado, Methodist University of Piracicaba, Brazil

Welfare Effects of the Regulation of the Maize Market in Swaziland (Power Point Presentation)
Dr. Herman van Schalkwyk, University of the Free State, South Africa
Ms. Nkosazana Mashinini, University of the Free State, South Africa
Mr. Ajuruchukwu Obi, University of the Free State, South Africa

Chancellor Room: Food Trade

Effects of Productivity Growth in Primary Agriculture on Processed Food Trade and the Food Processing Sector (Power Point Presentation)
Mr. Carlos Ludena, Purdue University, USA
Mr. Thomas Hertel, Purdue University, USA

Leveraging-Business Technologies for International Market Access: The Case of Pistachio Industry in Iran
Mr. Ali Asadi, Asadi Pistachio Production & Processing, Iran
Dr. Shaobo Ji, Carleton University, Canada

Corporate Social Responsibility and International Cocoa Trade (Power Point Presentation)
Dr. Philip Abbott, Purdue University, USA
Mr. Michael Wilcox, Purdue University, USA
Ms. Wendy Muir, Purdue University, USA

SESSION 7 – 1:30PM - 3:00PM

Ambassador Room: Firm Performance, ROI & Decisions

A Framework for Evaluating Return on Investment in Management Development Programs (Power Point Presentation)
Ms. Kara Lynch, Texas A&M University, USA
Dr. Jay Akridge, Purdue University, USA
Dr. Scott Schaffer, Purdue University, USA
Dr. Allan Gray, Purdue University, USA

Firm Performance: CEO Effect v. Firm Effect  (Power Point Presentation)
Dr. Mark Hansen, Brigham Young University, USA
Dr. C. Shane Reese, Brigham Young University, USA
Mr. Lee Perry, Brigham Young University, USA
Mr. Seth Springer, Brigham Young University, USA

Measuring the Agribusiness Decision Environment: Trends in the Confidence of Agribusinesses Managers in South Africa  (Power Point Presentation)
Mr. Dirk Esterhuizen, Agricultural Business Chamber, South Africa
Dr. Johan Van Rooyen, South African Wine and Brandy Company, South Africa

Embassy Room: Teaching of Risk Management

Discussion Session: Undergraduate and Graduate Teaching of Courses on Price Risk Management (Power Point Presentation)
Dr. Dennis Conley, University of Nebraska, USA
Dr. Mike Woolverton, Kansas State University, USA
Dr. Francis Declerck, ESSEC Business School, France

State Room: Marketing of GM Food Products

The Value Chain for Certified Socially Responsible and Environmentally Preferred Products in the US and Europe and its Impacts on Sustainable Production in Latin America (Power Point Presentation)
Dr. Bernard Kilian, CIMS - Sustainable Market Intelligence Center, Costa Rica
Mr. Jorge Vieto, CIMS - Sustainable Market Intelligence Center, Costa Rica
Mr. Lawrence Pratt, INCAE, Costa Rica

Marketing GM-Labeled Food Products in the United Kingdom: Can American Agribusinesses Do it Profitably? (Power Point Presentation)
Dr. DeeVon Bailey, Utah State University, USA
Mr. Nathan Hill, Utah State University, USA
Dr. Steven Vickner, Utah State University, USA

Effective Cooperation within the UK Food Supply Chain (Power Point Presentation)
Mr. Francisco Gonzalez-Diaz, Royal Agricultural College, UK
Dr. David Newton, Royal Agricultural College, UK
Dr. John Alliston, Royal Agricultural College, UK

Chancellor Room: Obesity Issues

Childhood Obesity: Causes, Consequences, and Strategies (Power Point Presentation)
Dr. Gregory Baker, Santa Clara University, USA

Determining the Impact of Taxes and Subsidies on Obesity (Power Point Presentation)
Mrs. Christiane Schroeter, Purdue University, USA
Dr. Jayson Lusk, Purdue University, USA
Dr. Wallace Tyner, Purdue University, USA

SESSION 8 – 3:00PM - 4:30PM

Ambassador Room: Agribusiness Investment in Latin America

Discussion Session: The Current State of the Latin American Agribusiness Investment Environment (Power Point Presentation) (Power Point Presentation) (Power Point Presentation) (Power Point Presentation)
Moderator: Dr. Peter Goldsmith, University of Illinois at Urbana-Champaign, USA
Mr. Gustavo Grobocopatel, LOS-Grobo Agropecuaria, Argentina
Mr. Hector Laurence, McLaren Holdings, S.A., Argentina
Mr. Rodolfo Hirsch, Rabobank, Brazil
Mr. Brian Moeller, Harris Nesbitt Bank, USA
Mr. Parry Dixson, Archer Daniels Midland, USA

Embassy Room: Merger's & Acquisitions, Joint Ventures

Food Firms: Was Performance Enhanced by M&A in the Years 1996-2000? (Power Point Presentation)
Dr. Francis Declerck, ESSEC Business School, France
Dr. Olivier Fourcadet, ESSEC Business School, France

Internationalization and Corporate Success - Event Study Evidence on M&As of European Brewing Groups (Power Point Presentation)
Mr. Oliver Ebneth, University of Goettingen, Germany
Dr. Ludwig Theuvsen, University of Goettingen, Germany

Developing Agribusiness Joint-Ventures (Power Point Presentation)
Dr. Marcos Fava Neves, University of São Paulo/PENSA, Brazil
Dr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil
Mr. Danny Pimentel Claro, University of São Paulo/PENSA, Brazil
Mr. Matheus Alberto Consoli, University of São Paulo/PENSA, Brazil

State Room: Agricultural Inputs in Brazil

Selling Agricultural Inputs in Brazil: A Framework for Sales Planning and Management (Power Point Presentation)
Mr. Luciano Castro, University of São Paulo/PENSA, Brazil
Dr. Marcos Neves, University of São Paulo/PENSA, Brazil

Access Costs in Agricultural Credit in Brazil (Power Point Presentation)
Ms. Luciana Alameida Florêncio, , University of São Paulo/PENSA, Brazil
Dr. Matheus Marino, University of São Paulo/PENSA, Brazil
Dr. Decio Zylbersztajn, University of São Paulo/PENSA, Brazil

Chancellor Room: Vertical Coordination

Vertical Co-ordination Structures: Mixing the Resource Based View and Transaction Cost Approaches for a Better Understanding of the Vertical Co-ordination Choices (Power Point Presentation)
Dr. Paulo Rigatto, Federal University of Pelotas, Brazil
Dr. Donald Larson, The Ohio State University, USA
Dr. Antônio Padula, Federal University of Rio Grande do Sul, Brazil

Vertical Coordination of Hog Industry in China (Power Point Presentation)
Ms. Yingchun Dai, Nanjing Agricultural University, China
Dr. Shudong Zhou, Nanjing Agricultural University, China

Factors Inhibiting Closer Relationships between Processors and their Suppliers in the New Zealand Red Meat Industry (Power Point Presentation)
Mr. Brendan Clare, Massey University, New Zealand
Ms. Nicola Shadbolt, Massey University, New Zealand
Ms. Janet Reid, Massey University, New Zealand